The 2016-2021 Outlook for Ice Cream, Yogurt, Ice Milk, and Milkshake Mixes and Related Products in the United States

 Published On: Apr, 2015 |    No of Pages: 727 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for ice cream, yogurt, ice milk, and milkshake mixes and related products across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for ice cream, yogurt, ice milk, and milkshake mixes and related products. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for ice cream, yogurt, ice milk, and milkshake mixes and related products in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 16
2 SUMMARY OF FINDINGS 18
2.1 Latent Demand in The US 19
3 FAR WEST 20
3.1 Executive Summary 20
3.2 Latent Demand by Year - Alaska 22
3.3 Cities Sorted by Rank - Alaska 23
3.4 Cities Sorted by Zipcode - Alaska 24
3.5 Latent Demand by Year - California 26
3.6 Cities Sorted by Rank - California 27
3.7 Cities Sorted by Zipcode - California 48
3.8 Latent Demand by Year - Hawaii 69
3.9 Cities Sorted by Rank - Hawaii 70
3.10 Cities Sorted by Zipcode - Hawaii 72
3.11 Latent Demand by Year - Nevada 75
3.12 Cities Sorted by Rank - Nevada 76
3.13 Cities Sorted by Zipcode - Nevada 77
3.14 Latent Demand by Year - Oregon 79
3.15 Cities Sorted by Rank - Oregon 80
3.16 Cities Sorted by Zipcode - Oregon 84
3.17 Latent Demand by Year - Washington 88
3.18 Cities Sorted by Rank - Washington 89
3.19 Cities Sorted by Zipcode - Washington 96
4 GREAT LAKES 105
4.1 Executive Summary 105
4.2 Latent Demand by Year - Illinois 107
4.3 Cities Sorted by Rank - Illinois 108
4.4 Cities Sorted by Zipcode - Illinois 122
4.5 Latent Demand by Year - Indiana 137
4.6 Cities Sorted by Rank - Indiana 138
4.7 Cities Sorted by Zipcode - Indiana 144
4.8 Latent Demand by Year - Michigan 152
4.9 Cities Sorted by Rank - Michigan 153
4.10 Cities Sorted by Zipcode - Michigan 162
4.11 Latent Demand by Year - Ohio 171
4.12 Cities Sorted by Rank - Ohio 172
4.13 Cities Sorted by Zipcode - Ohio 185
4.14 Latent Demand by Year - Wisconsin 199
4.15 Cities Sorted by Rank - Wisconsin 200
4.16 Cities Sorted by Zipcode - Wisconsin 210
5 MID-ATLANTIC 220
5.1 Executive Summary 220
5.2 Latent Demand by Year - Delaware 222
5.3 Cities Sorted by Rank - Delaware 223
5.4 Cities Sorted by Zipcode - Delaware 224
5.5 Latent Demand by Year - District of Columbia 225
5.6 Cities Sorted by Rank - District of Columbia 226
5.7 Cities Sorted by Zipcode - District of Columbia 226
5.8 Latent Demand by Year - Maryland 227
5.9 Cities Sorted by Rank - Maryland 228
5.10 Cities Sorted by Zipcode - Maryland 234
5.11 Latent Demand by Year - New Jersey 241
5.12 Cities Sorted by Rank - New Jersey 242
5.13 Cities Sorted by Zipcode - New Jersey 252
5.14 Latent Demand by Year - New York 262
5.15 Cities Sorted by Rank - New York 263
5.16 Cities Sorted by Zipcode - New York 288
5.17 Latent Demand by Year - Pennsylvania 315
5.18 Cities Sorted by Rank - Pennsylvania 316
5.19 Cities Sorted by Zipcode - Pennsylvania 333
6 NEW ENGLAND 350
6.1 Executive Summary 350
6.2 Latent Demand by Year - Connecticut 352
6.3 Cities Sorted by Rank - Connecticut 353
6.4 Cities Sorted by Zipcode - Connecticut 358
6.5 Latent Demand by Year - Maine 363
6.6 Cities Sorted by Rank - Maine 364
6.7 Cities Sorted by Zipcode - Maine 369
6.8 Latent Demand by Year - Massachusetts 375
6.9 Cities Sorted by Rank - Massachusetts 376
6.10 Cities Sorted by Zipcode - Massachusetts 385
6.11 Latent Demand by Year - New Hampshire 394
6.12 Cities Sorted by Rank - New Hampshire 395
6.13 Cities Sorted by Zipcode - New Hampshire 399
6.14 Latent Demand by Year - Rhode Island 403
6.15 Cities Sorted by Rank - Rhode Island 404
6.16 Cities Sorted by Zipcode - Rhode Island 405
6.17 Latent Demand by Year - Vermont 407
6.18 Cities Sorted by Rank - Vermont 408
6.19 Cities Sorted by Zipcode - Vermont 411
7 PLAINS 414
7.1 Executive Summary 414
7.2 Latent Demand by Year - Iowa 416
7.3 Cities Sorted by Rank - Iowa 417
7.4 Cities Sorted by Zipcode - Iowa 422
7.5 Latent Demand by Year - Kansas 427
7.6 Cities Sorted by Rank - Kansas 428
7.7 Cities Sorted by Zipcode - Kansas 431
7.8 Latent Demand by Year - Minnesota 435
7.9 Cities Sorted by Rank - Minnesota 436
7.10 Cities Sorted by Zipcode - Minnesota 443
7.11 Latent Demand by Year - Missouri 450
7.12 Cities Sorted by Rank - Missouri 451
7.13 Cities Sorted by Zipcode - Missouri 457
7.14 Latent Demand by Year - Nebraska 464
7.15 Cities Sorted by Rank - Nebraska 465
7.16 Cities Sorted by Zipcode - Nebraska 467
7.17 Latent Demand by Year - North Dakota 469
7.18 Cities Sorted by Rank - North Dakota 470
7.19 Cities Sorted by Zipcode - North Dakota 471
7.20 Latent Demand by Year - South Dakota 472
7.21 Cities Sorted by Rank - South Dakota 473
7.22 Cities Sorted by Zipcode - South Dakota 474
8 ROCKIES 475
8.1 Executive Summary 475
8.2 Latent Demand by Year - Colorado 477
8.3 Cities Sorted by Rank - Colorado 478
8.4 Cities Sorted by Zipcode - Colorado 482
8.5 Latent Demand by Year - Idaho 487
8.6 Cities Sorted by Rank - Idaho 488
8.7 Cities Sorted by Zipcode - Idaho 489
8.8 Latent Demand by Year - Montana 492
8.9 Cities Sorted by Rank - Montana 493
8.10 Cities Sorted by Zipcode - Montana 494
8.11 Latent Demand by Year - Utah 497
8.12 Cities Sorted by Rank - Utah 498
8.13 Cities Sorted by Zipcode - Utah 501
8.14 Latent Demand by Year - Wyoming 505
8.15 Cities Sorted by Rank - Wyoming 506
8.16 Cities Sorted by Zipcode - Wyoming 507
9 SOUTHEAST 508
9.1 Executive Summary 508
9.2 Latent Demand by Year - Alabama 510
9.3 Cities Sorted by Rank - Alabama 511
9.4 Cities Sorted by Zipcode - Alabama 516
9.5 Latent Demand by Year - Arkansas 522
9.6 Cities Sorted by Rank - Arkansas 523
9.7 Cities Sorted by Zipcode - Arkansas 526
9.8 Latent Demand by Year - Florida 531
9.9 Cities Sorted by Rank - Florida 532
9.10 Cities Sorted by Zipcode - Florida 548
9.11 Latent Demand by Year - Georgia 564
9.12 Cities Sorted by Rank - Georgia 565
9.13 Cities Sorted by Zipcode - Georgia 572
9.14 Latent Demand by Year - Kentucky 579
9.15 Cities Sorted by Rank - Kentucky 580
9.16 Cities Sorted by Zipcode - Kentucky 584
9.17 Latent Demand by Year - Louisiana 589
9.18 Cities Sorted by Rank - Louisiana 590
9.19 Cities Sorted by Zipcode - Louisiana 595
9.20 Latent Demand by Year - Mississippi 600
9.21 Cities Sorted by Rank - Mississippi 601
9.22 Cities Sorted by Zipcode - Mississippi 604
9.23 Latent Demand by Year - North Carolina 607
9.24 Cities Sorted by Rank - North Carolina 608
9.25 Cities Sorted by Zipcode - North Carolina 616
9.26 Latent Demand by Year - South Carolina 624
9.27 Cities Sorted by Rank - South Carolina 625
9.28 Cities Sorted by Zipcode - South Carolina 630
9.29 Latent Demand by Year - Tennessee 635
9.30 Cities Sorted by Rank - Tennessee 636
9.31 Cities Sorted by Zipcode - Tennessee 641
9.32 Latent Demand by Year - Virginia 647
9.33 Cities Sorted by Rank - Virginia 648
9.34 Cities Sorted by Zipcode - Virginia 653
9.35 Latent Demand by Year - West Virginia 658
9.36 Cities Sorted by Rank - West Virginia 659
9.37 Cities Sorted by Zipcode - West Virginia 661
10 SOUTHWEST 663
10.1 Executive Summary 663
10.2 Latent Demand by Year - Arizona 665
10.3 Cities Sorted by Rank - Arizona 666
10.4 Cities Sorted by Zipcode - Arizona 669
10.5 Latent Demand by Year - New Mexico 674
10.6 Cities Sorted by Rank - New Mexico 675
10.7 Cities Sorted by Zipcode - New Mexico 677
10.8 Latent Demand by Year - Oklahoma 679
10.9 Cities Sorted by Rank - Oklahoma 680
10.10 Cities Sorted by Zipcode - Oklahoma 684
10.11 Latent Demand by Year - Texas 688
10.12 Cities Sorted by Rank - Texas 689
10.13 Cities Sorted by Zipcode - Texas 707
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 726
11.1 Disclaimers & Safe Harbor 726
11.2 ICON Group International, Inc. User Agreement Provisions 727

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