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This econometric study covers the latent demand outlook for perishable sour cream substitutes across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 1,200 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for perishable sour cream substitutes. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for perishable sour cream substitutes in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 121.3.3 Step 3. Filling in Missing Values 121.3.4 Step 4. Varying Parameter, Non-linear Estimation 121.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 131.4 Frequently Asked Questions (FAQ) 141.4.1 Category Definition 141.4.2 Units 141.4.3 Methodology 152 SUMMARY OF FINDINGS 172.1 The Latent Demand in India 172.2 Top 100 Cities Sorted By Rank 182.3 Latent Demand by Year in India 213 ANDAMAN & NICOBAR ISLANDS 223.1 Latent Demand by Year - Andaman & Nicobar Islands 223.2 Cities Sorted by Rank - Andaman & Nicobar Islands 233.3 Cities Sorted By District - Andaman & Nicobar Islands 234 ANDHRA PRADESH 244.1 Latent Demand by Year - Andhra Pradesh 244.2 Cities Sorted by Rank - Andhra Pradesh 254.3 Cities Sorted By District - Andhra Pradesh 285 ARUNACHAL PRADESH 325.1 Latent Demand by Year - Arunachal Pradesh 325.2 Cities Sorted by Rank - Arunachal Pradesh 335.3 Cities Sorted By District - Arunachal Pradesh 336 ASSAM 346.1 Latent Demand by Year - Assam 346.2 Cities Sorted by Rank - Assam 356.3 Cities Sorted By District - Assam 357 BIHAR 377.1 Latent Demand by Year - Bihar 377.2 Cities Sorted by Rank - Bihar 387.3 Cities Sorted By District - Bihar 398 CHANDIGARH 418.1 Latent Demand by Year - Chandigarh 418.2 Cities Sorted by Rank - Chandigarh 428.3 Cities Sorted By District - Chandigarh 429 CHHATTISGARH 439.1 Latent Demand by Year - Chhattisgarh 439.2 Cities Sorted by Rank - Chhattisgarh 449.3 Cities Sorted By District - Chhattisgarh 4410 DADRA & NAGAR HAVELI 4610.1 Latent Demand by Year - Dadra & Nagar Haveli 4610.2 Cities Sorted by Rank - Dadra & Nagar Haveli 4710.3 Cities Sorted By District - Dadra & Nagar Haveli 4711 DAMAN & DIU 4811.1 Latent Demand by Year - Daman & Diu 4811.2 Cities Sorted by Rank - Daman & Diu 4911.3 Cities Sorted By District - Daman & Diu 4912 DELHI 5012.1 Latent Demand by Year - Delhi 5012.2 Cities Sorted by Rank - Delhi 5112.3 Cities Sorted By District - Delhi 5113 GOA 5313.1 Latent Demand by Year - Goa 5313.2 Cities Sorted by Rank - Goa 5413.3 Cities Sorted By District - Goa 5414 GUJARAT 5514.1 Latent Demand by Year - Gujarat 5514.2 Cities Sorted by Rank - Gujarat 5614.3 Cities Sorted By District - Gujarat 5815 HARYANA 6015.1 Latent Demand by Year - Haryana 6015.2 Cities Sorted by Rank - Haryana 6115.3 Cities Sorted By District - Haryana 6216 HIMACHAL PRADESH 6416.1 Latent Demand by Year - Himachal Pradesh 6416.2 Cities Sorted by Rank - Himachal Pradesh 6516.3 Cities Sorted By District - Himachal Pradesh 6517 JAMMU & KASHMIR 6617.1 Latent Demand by Year - Jammu & Kashmir 6617.2 Cities Sorted by Rank - Jammu & Kashmir 6717.3 Cities Sorted By District - Jammu & Kashmir 6718 JHARKHAND 6818.1 Latent Demand by Year - Jharkhand 6818.2 Cities Sorted by Rank - Jharkhand 6918.3 Cities Sorted By District - Jharkhand 6919 KARNATAKA 7119.1 Latent Demand by Year - Karnataka 7119.2 Cities Sorted by Rank - Karnataka 7219.3 Cities Sorted By District - Karnataka 7420 KERALA 7620.1 Latent Demand by Year - Kerala 7620.2 Cities Sorted by Rank - Kerala 7720.3 Cities Sorted By District - Kerala 7921 LAKSHADWEEP 8121.1 Latent Demand by Year - Lakshadweep 8121.2 Cities Sorted by Rank - Lakshadweep 8221.3 Cities Sorted By District - Lakshadweep 8222 MADHYA PRADESH 8322.1 Latent Demand by Year - Madhya Pradesh 8322.2 Cities Sorted by Rank - Madhya Pradesh 8422.3 Cities Sorted By District - Madhya Pradesh 8523 MAHARASHTRA 8623.1 Latent Demand by Year - Maharashtra 8623.2 Cities Sorted by Rank - Maharashtra 8723.3 Cities Sorted By District - Maharashtra 9024 MANIPUR 9324.1 Latent Demand by Year - Manipur 9324.2 Cities Sorted by Rank - Manipur 9424.3 Cities Sorted By District - Manipur 9425 MEGHALAYA 9525.1 Latent Demand by Year - Meghalaya 9525.2 Cities Sorted by Rank - Meghalaya 9625.3 Cities Sorted By District - Meghalaya 9626 MIZORAM 9726.1 Latent Demand by Year - Mizoram 9726.2 Cities Sorted by Rank - Mizoram 9826.3 Cities Sorted By District - Mizoram 9827 NAGALAND 9927.1 Latent Demand by Year - Nagaland 9927.2 Cities Sorted by Rank - Nagaland 10027.3 Cities Sorted By District - Nagaland 10028 ORISSA 10128.1 Latent Demand by Year - Orissa 10128.2 Cities Sorted by Rank - Orissa 10228.3 Cities Sorted By District - Orissa 10329 PONDICHERRY 10529.1 Latent Demand by Year - Pondicherry 10529.2 Cities Sorted by Rank - Pondicherry 10629.3 Cities Sorted By District - Pondicherry 10630 PUNJAB 10730.1 Latent Demand by Year - Punjab 10730.2 Cities Sorted by Rank - Punjab 10830.3 Cities Sorted By District - Punjab 10931 RAJASTHAN 11031.1 Latent Demand by Year - Rajasthan 11031.2 Cities Sorted by Rank - Rajasthan 11131.3 Cities Sorted By District - Rajasthan 11232 SIKKIM 11432.1 Latent Demand by Year - Sikkim 11432.2 Cities Sorted by Rank - Sikkim 11532.3 Cities Sorted By District - Sikkim 11533 TAMIL NADU 11633.1 Latent Demand by Year - Tamil Nadu 11633.2 Cities Sorted by Rank - Tamil Nadu 11733.3 Cities Sorted By District - Tamil Nadu 11934 TRIPURA 12234.1 Latent Demand by Year - Tripura 12234.2 Cities Sorted by Rank - Tripura 12334.3 Cities Sorted By District - Tripura 12335 UTTAR PRADESH 12435.1 Latent Demand by Year - Uttar Pradesh 12435.2 Cities Sorted by Rank - Uttar Pradesh 12535.3 Cities Sorted By District - Uttar Pradesh 12736 UTTARANCHAL 13036.1 Latent Demand by Year - Uttaranchal 13036.2 Cities Sorted by Rank - Uttaranchal 13136.3 Cities Sorted By District - Uttaranchal 13137 WEST BENGAL 13237.1 Latent Demand by Year - West Bengal 13237.2 Cities Sorted by Rank - West Bengal 13337.3 Cities Sorted By District - West Bengal 13538 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 13738.1 Disclaimers & Safe Harbor 13738.2 ICON Group International, Inc. User Agreement Provisions 138
