The 2016-2021 Outlook for Packaged Butterfat-Based Whipped Topping in the United States

 Published On: Apr, 2015 |    No of Pages: 712 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for packaged butterfat-based whipped topping across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,500 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for packaged butterfat-based whipped topping. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for packaged butterfat-based whipped topping in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 45
3.8 Latent Demand by Year - Hawaii 66
3.9 Cities Sorted by Rank - Hawaii 67
3.10 Cities Sorted by Zipcode - Hawaii 69
3.11 Latent Demand by Year - Nevada 72
3.12 Cities Sorted by Rank - Nevada 73
3.13 Cities Sorted by Zipcode - Nevada 74
3.14 Latent Demand by Year - Oregon 76
3.15 Cities Sorted by Rank - Oregon 77
3.16 Cities Sorted by Zipcode - Oregon 81
3.17 Latent Demand by Year - Washington 85
3.18 Cities Sorted by Rank - Washington 86
3.19 Cities Sorted by Zipcode - Washington 93
4 GREAT LAKES 102
4.1 Executive Summary 102
4.2 Latent Demand by Year - Illinois 103
4.3 Cities Sorted by Rank - Illinois 104
4.4 Cities Sorted by Zipcode - Illinois 118
4.5 Latent Demand by Year - Indiana 132
4.6 Cities Sorted by Rank - Indiana 133
4.7 Cities Sorted by Zipcode - Indiana 139
4.8 Latent Demand by Year - Michigan 147
4.9 Cities Sorted by Rank - Michigan 148
4.10 Cities Sorted by Zipcode - Michigan 157
4.11 Latent Demand by Year - Ohio 166
4.12 Cities Sorted by Rank - Ohio 167
4.13 Cities Sorted by Zipcode - Ohio 180
4.14 Latent Demand by Year - Wisconsin 194
4.15 Cities Sorted by Rank - Wisconsin 195
4.16 Cities Sorted by Zipcode - Wisconsin 205
5 MID-ATLANTIC 215
5.1 Executive Summary 215
5.2 Latent Demand by Year - Delaware 217
5.3 Cities Sorted by Rank - Delaware 218
5.4 Cities Sorted by Zipcode - Delaware 219
5.5 Latent Demand by Year - District of Columbia 220
5.6 Cities Sorted by Rank - District of Columbia 221
5.7 Cities Sorted by Zipcode - District of Columbia 221
5.8 Latent Demand by Year - Maryland 222
5.9 Cities Sorted by Rank - Maryland 223
5.10 Cities Sorted by Zipcode - Maryland 229
5.11 Latent Demand by Year - New Jersey 236
5.12 Cities Sorted by Rank - New Jersey 237
5.13 Cities Sorted by Zipcode - New Jersey 246
5.14 Latent Demand by Year - New York 257
5.15 Cities Sorted by Rank - New York 258
5.16 Cities Sorted by Zipcode - New York 282
5.17 Latent Demand by Year - Pennsylvania 307
5.18 Cities Sorted by Rank - Pennsylvania 308
5.19 Cities Sorted by Zipcode - Pennsylvania 325
6 NEW ENGLAND 342
6.1 Executive Summary 342
6.2 Latent Demand by Year - Connecticut 344
6.3 Cities Sorted by Rank - Connecticut 345
6.4 Cities Sorted by Zipcode - Connecticut 350
6.5 Latent Demand by Year - Maine 355
6.6 Cities Sorted by Rank - Maine 356
6.7 Cities Sorted by Zipcode - Maine 361
6.8 Latent Demand by Year - Massachusetts 366
6.9 Cities Sorted by Rank - Massachusetts 367
6.10 Cities Sorted by Zipcode - Massachusetts 375
6.11 Latent Demand by Year - New Hampshire 385
6.12 Cities Sorted by Rank - New Hampshire 386
6.13 Cities Sorted by Zipcode - New Hampshire 389
6.14 Latent Demand by Year - Rhode Island 394
6.15 Cities Sorted by Rank - Rhode Island 395
6.16 Cities Sorted by Zipcode - Rhode Island 396
6.17 Latent Demand by Year - Vermont 397
6.18 Cities Sorted by Rank - Vermont 398
6.19 Cities Sorted by Zipcode - Vermont 400
7 PLAINS 404
7.1 Executive Summary 404
7.2 Latent Demand by Year - Iowa 406
7.3 Cities Sorted by Rank - Iowa 407
7.4 Cities Sorted by Zipcode - Iowa 412
7.5 Latent Demand by Year - Kansas 417
7.6 Cities Sorted by Rank - Kansas 418
7.7 Cities Sorted by Zipcode - Kansas 421
7.8 Latent Demand by Year - Minnesota 425
7.9 Cities Sorted by Rank - Minnesota 426
7.10 Cities Sorted by Zipcode - Minnesota 433
7.11 Latent Demand by Year - Missouri 440
7.12 Cities Sorted by Rank - Missouri 441
7.13 Cities Sorted by Zipcode - Missouri 447
7.14 Latent Demand by Year - Nebraska 454
7.15 Cities Sorted by Rank - Nebraska 455
7.16 Cities Sorted by Zipcode - Nebraska 457
7.17 Latent Demand by Year - North Dakota 459
7.18 Cities Sorted by Rank - North Dakota 460
7.19 Cities Sorted by Zipcode - North Dakota 460
7.20 Latent Demand by Year - South Dakota 462
7.21 Cities Sorted by Rank - South Dakota 463
7.22 Cities Sorted by Zipcode - South Dakota 464
8 ROCKIES 465
8.1 Executive Summary 465
8.2 Latent Demand by Year - Colorado 466
8.3 Cities Sorted by Rank - Colorado 467
8.4 Cities Sorted by Zipcode - Colorado 471
8.5 Latent Demand by Year - Idaho 475
8.6 Cities Sorted by Rank - Idaho 476
8.7 Cities Sorted by Zipcode - Idaho 477
8.8 Latent Demand by Year - Montana 480
8.9 Cities Sorted by Rank - Montana 481
8.10 Cities Sorted by Zipcode - Montana 482
8.11 Latent Demand by Year - Utah 485
8.12 Cities Sorted by Rank - Utah 486
8.13 Cities Sorted by Zipcode - Utah 489
8.14 Latent Demand by Year - Wyoming 493
8.15 Cities Sorted by Rank - Wyoming 494
8.16 Cities Sorted by Zipcode - Wyoming 495
9 SOUTHEAST 496
9.1 Executive Summary 496
9.2 Latent Demand by Year - Alabama 498
9.3 Cities Sorted by Rank - Alabama 499
9.4 Cities Sorted by Zipcode - Alabama 504
9.5 Latent Demand by Year - Arkansas 510
9.6 Cities Sorted by Rank - Arkansas 511
9.7 Cities Sorted by Zipcode - Arkansas 514
9.8 Latent Demand by Year - Florida 518
9.9 Cities Sorted by Rank - Florida 519
9.10 Cities Sorted by Zipcode - Florida 535
9.11 Latent Demand by Year - Georgia 551
9.12 Cities Sorted by Rank - Georgia 552
9.13 Cities Sorted by Zipcode - Georgia 559
9.14 Latent Demand by Year - Kentucky 566
9.15 Cities Sorted by Rank - Kentucky 567
9.16 Cities Sorted by Zipcode - Kentucky 571
9.17 Latent Demand by Year - Louisiana 576
9.18 Cities Sorted by Rank - Louisiana 577
9.19 Cities Sorted by Zipcode - Louisiana 582
9.20 Latent Demand by Year - Mississippi 587
9.21 Cities Sorted by Rank - Mississippi 588
9.22 Cities Sorted by Zipcode - Mississippi 591
9.23 Latent Demand by Year - North Carolina 594
9.24 Cities Sorted by Rank - North Carolina 595
9.25 Cities Sorted by Zipcode - North Carolina 602
9.26 Latent Demand by Year - South Carolina 611
9.27 Cities Sorted by Rank - South Carolina 612
9.28 Cities Sorted by Zipcode - South Carolina 617
9.29 Latent Demand by Year - Tennessee 622
9.30 Cities Sorted by Rank - Tennessee 623
9.31 Cities Sorted by Zipcode - Tennessee 628
9.32 Latent Demand by Year - Virginia 634
9.33 Cities Sorted by Rank - Virginia 635
9.34 Cities Sorted by Zipcode - Virginia 640
9.35 Latent Demand by Year - West Virginia 645
9.36 Cities Sorted by Rank - West Virginia 646
9.37 Cities Sorted by Zipcode - West Virginia 648
10 SOUTHWEST 650
10.1 Executive Summary 650
10.2 Latent Demand by Year - Arizona 651
10.3 Cities Sorted by Rank - Arizona 652
10.4 Cities Sorted by Zipcode - Arizona 655
10.5 Latent Demand by Year - New Mexico 659
10.6 Cities Sorted by Rank - New Mexico 660
10.7 Cities Sorted by Zipcode - New Mexico 662
10.8 Latent Demand by Year - Oklahoma 664
10.9 Cities Sorted by Rank - Oklahoma 665
10.10 Cities Sorted by Zipcode - Oklahoma 669
10.11 Latent Demand by Year - Texas 673
10.12 Cities Sorted by Rank - Texas 674
10.13 Cities Sorted by Zipcode - Texas 692
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 710
11.1 Disclaimers & Safe Harbor 710
11.2 ICON Group International, Inc. User Agreement Provisions 711

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