The 2016-2021 Outlook for Perishable Flavored Milk Drink Substitutes in the United States

 Published On: Apr, 2015 |    No of Pages: 609 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for perishable flavored milk drink substitutes across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 10,400 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for perishable flavored milk drink substitutes. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for perishable flavored milk drink substitutes in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 61
3.9 Cities Sorted by Rank - Hawaii 62
3.10 Cities Sorted by Zipcode - Hawaii 64
3.11 Latent Demand by Year - Nevada 66
3.12 Cities Sorted by Rank - Nevada 67
3.13 Cities Sorted by Zipcode - Nevada 68
3.14 Latent Demand by Year - Oregon 69
3.15 Cities Sorted by Rank - Oregon 70
3.16 Cities Sorted by Zipcode - Oregon 73
3.17 Latent Demand by Year - Washington 77
3.18 Cities Sorted by Rank - Washington 78
3.19 Cities Sorted by Zipcode - Washington 84
4 GREAT LAKES 92
4.1 Executive Summary 92
4.2 Latent Demand by Year - Illinois 93
4.3 Cities Sorted by Rank - Illinois 94
4.4 Cities Sorted by Zipcode - Illinois 105
4.5 Latent Demand by Year - Indiana 117
4.6 Cities Sorted by Rank - Indiana 118
4.7 Cities Sorted by Zipcode - Indiana 123
4.8 Latent Demand by Year - Michigan 128
4.9 Cities Sorted by Rank - Michigan 129
4.10 Cities Sorted by Zipcode - Michigan 136
4.11 Latent Demand by Year - Ohio 143
4.12 Cities Sorted by Rank - Ohio 144
4.13 Cities Sorted by Zipcode - Ohio 154
4.14 Latent Demand by Year - Wisconsin 166
4.15 Cities Sorted by Rank - Wisconsin 167
4.16 Cities Sorted by Zipcode - Wisconsin 173
5 MID-ATLANTIC 180
5.1 Executive Summary 180
5.2 Latent Demand by Year - Delaware 182
5.3 Cities Sorted by Rank - Delaware 183
5.4 Cities Sorted by Zipcode - Delaware 184
5.5 Latent Demand by Year - District of Columbia 185
5.6 Cities Sorted by Rank - District of Columbia 186
5.7 Cities Sorted by Zipcode - District of Columbia 186
5.8 Latent Demand by Year - Maryland 187
5.9 Cities Sorted by Rank - Maryland 188
5.10 Cities Sorted by Zipcode - Maryland 194
5.11 Latent Demand by Year - New Jersey 200
5.12 Cities Sorted by Rank - New Jersey 201
5.13 Cities Sorted by Zipcode - New Jersey 210
5.14 Latent Demand by Year - New York 219
5.15 Cities Sorted by Rank - New York 220
5.16 Cities Sorted by Zipcode - New York 237
5.17 Latent Demand by Year - Pennsylvania 255
5.18 Cities Sorted by Rank - Pennsylvania 256
5.19 Cities Sorted by Zipcode - Pennsylvania 271
6 NEW ENGLAND 287
6.1 Executive Summary 287
6.2 Latent Demand by Year - Connecticut 289
6.3 Cities Sorted by Rank - Connecticut 290
6.4 Cities Sorted by Zipcode - Connecticut 294
6.5 Latent Demand by Year - Maine 299
6.6 Cities Sorted by Rank - Maine 300
6.7 Cities Sorted by Zipcode - Maine 302
6.8 Latent Demand by Year - Massachusetts 305
6.9 Cities Sorted by Rank - Massachusetts 306
6.10 Cities Sorted by Zipcode - Massachusetts 313
6.11 Latent Demand by Year - New Hampshire 320
6.12 Cities Sorted by Rank - New Hampshire 321
6.13 Cities Sorted by Zipcode - New Hampshire 323
6.14 Latent Demand by Year - Rhode Island 326
6.15 Cities Sorted by Rank - Rhode Island 327
6.16 Cities Sorted by Zipcode - Rhode Island 328
6.17 Latent Demand by Year - Vermont 329
6.18 Cities Sorted by Rank - Vermont 330
6.19 Cities Sorted by Zipcode - Vermont 331
7 PLAINS 333
7.1 Executive Summary 333
7.2 Latent Demand by Year - Iowa 335
7.3 Cities Sorted by Rank - Iowa 336
7.4 Cities Sorted by Zipcode - Iowa 340
7.5 Latent Demand by Year - Kansas 344
7.6 Cities Sorted by Rank - Kansas 345
7.7 Cities Sorted by Zipcode - Kansas 347
7.8 Latent Demand by Year - Minnesota 351
7.9 Cities Sorted by Rank - Minnesota 352
7.10 Cities Sorted by Zipcode - Minnesota 358
7.11 Latent Demand by Year - Missouri 364
7.12 Cities Sorted by Rank - Missouri 365
7.13 Cities Sorted by Zipcode - Missouri 371
7.14 Latent Demand by Year - Nebraska 377
7.15 Cities Sorted by Rank - Nebraska 378
7.16 Cities Sorted by Zipcode - Nebraska 379
7.17 Latent Demand by Year - North Dakota 381
7.18 Cities Sorted by Rank - North Dakota 382
7.19 Cities Sorted by Zipcode - North Dakota 382
7.20 Latent Demand by Year - South Dakota 384
7.21 Cities Sorted by Rank - South Dakota 385
7.22 Cities Sorted by Zipcode - South Dakota 386
8 ROCKIES 387
8.1 Executive Summary 387
8.2 Latent Demand by Year - Colorado 388
8.3 Cities Sorted by Rank - Colorado 389
8.4 Cities Sorted by Zipcode - Colorado 392
8.5 Latent Demand by Year - Idaho 397
8.6 Cities Sorted by Rank - Idaho 398
8.7 Cities Sorted by Zipcode - Idaho 399
8.8 Latent Demand by Year - Montana 401
8.9 Cities Sorted by Rank - Montana 402
8.10 Cities Sorted by Zipcode - Montana 403
8.11 Latent Demand by Year - Utah 405
8.12 Cities Sorted by Rank - Utah 406
8.13 Cities Sorted by Zipcode - Utah 409
8.14 Latent Demand by Year - Wyoming 412
8.15 Cities Sorted by Rank - Wyoming 413
8.16 Cities Sorted by Zipcode - Wyoming 414
9 SOUTHEAST 415
9.1 Executive Summary 415
9.2 Latent Demand by Year - Alabama 417
9.3 Cities Sorted by Rank - Alabama 418
9.4 Cities Sorted by Zipcode - Alabama 422
9.5 Latent Demand by Year - Arkansas 427
9.6 Cities Sorted by Rank - Arkansas 428
9.7 Cities Sorted by Zipcode - Arkansas 431
9.8 Latent Demand by Year - Florida 434
9.9 Cities Sorted by Rank - Florida 435
9.10 Cities Sorted by Zipcode - Florida 449
9.11 Latent Demand by Year - Georgia 463
9.12 Cities Sorted by Rank - Georgia 464
9.13 Cities Sorted by Zipcode - Georgia 471
9.14 Latent Demand by Year - Kentucky 478
9.15 Cities Sorted by Rank - Kentucky 479
9.16 Cities Sorted by Zipcode - Kentucky 483
9.17 Latent Demand by Year - Louisiana 487
9.18 Cities Sorted by Rank - Louisiana 488
9.19 Cities Sorted by Zipcode - Louisiana 492
9.20 Latent Demand by Year - Mississippi 497
9.21 Cities Sorted by Rank - Mississippi 498
9.22 Cities Sorted by Zipcode - Mississippi 500
9.23 Latent Demand by Year - North Carolina 504
9.24 Cities Sorted by Rank - North Carolina 505
9.25 Cities Sorted by Zipcode - North Carolina 512
9.26 Latent Demand by Year - South Carolina 519
9.27 Cities Sorted by Rank - South Carolina 520
9.28 Cities Sorted by Zipcode - South Carolina 524
9.29 Latent Demand by Year - Tennessee 529
9.30 Cities Sorted by Rank - Tennessee 530
9.31 Cities Sorted by Zipcode - Tennessee 535
9.32 Latent Demand by Year - Virginia 540
9.33 Cities Sorted by Rank - Virginia 541
9.34 Cities Sorted by Zipcode - Virginia 546
9.35 Latent Demand by Year - West Virginia 551
9.36 Cities Sorted by Rank - West Virginia 552
9.37 Cities Sorted by Zipcode - West Virginia 554
10 SOUTHWEST 556
10.1 Executive Summary 556
10.2 Latent Demand by Year - Arizona 557
10.3 Cities Sorted by Rank - Arizona 558
10.4 Cities Sorted by Zipcode - Arizona 561
10.5 Latent Demand by Year - New Mexico 564
10.6 Cities Sorted by Rank - New Mexico 565
10.7 Cities Sorted by Zipcode - New Mexico 566
10.8 Latent Demand by Year - Oklahoma 568
10.9 Cities Sorted by Rank - Oklahoma 569
10.10 Cities Sorted by Zipcode - Oklahoma 572
10.11 Latent Demand by Year - Texas 576
10.12 Cities Sorted by Rank - Texas 577
10.13 Cities Sorted by Zipcode - Texas 592
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 607
11.1 Disclaimers & Safe Harbor 607
11.2 ICON Group International, Inc. User Agreement Provisions 608

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