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Summary The Dairy & Soy Food market in Denmark is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. The Milk category has the highest volume share while Soymilk & Soy Drinks category will register fastest value growth among all categories during 2015-2020. The Flavored Milk segment is expected to gain maximum share growth within the Milk category while Matilde is the leading brand in the Milk category in value terms. Rigid Plastics is the most commonly used packaging material in Denmark's Dairy & Soy Food market. Key Findings The Dairy & Soy Food market in Denmark will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Milk category has the highest volume share in the overall Dairy & Soy Food market. The Flavored Milk segment is expected to gain maximum share growth within the Milk category. Hypermarkets & Supermarkets is the leading distribution channel in the Butter & Spreadable Fats and the Dairy-Based & Soy-Based Desserts categories. The Butter & Spreadable Fats category registered the fastest private label growth during 2012-2015. Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020. Synopsis Consumer and Market Insights report on the Dairy & Soy Food market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents Introduction Report Scope Country Context Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile Retail and foodservice analysis Key Takeaways Market Overview and Consumer Demographics Value and volume analysis for Denmarks Dairy & Soy Food market Impact of exchange rate fluctuations on Dairy & Soy Food market Degree of trade up/down in Denmarks Dairy & Soy Food market (Off-trade and On-trade) Volume analysis by category (On-trade and Off-trade analysis) Market value and growth rates, by category Historic and forecast value analysis by category Winners and losers by categories with change in market share Segment share (Off-trade / On-trade) in the category (value terms) and change in market share Volume consumption analysis by gender, age, education and urbanization at category level Average category level pricing Retail Landscape and Key Distribution Channels Leading retailers in Denmark's Food market Leading distribution channels (value terms) in Denmark's Dairy & Soy Food market Leading distribution channels (value terms) by category Competitive Landscape Market share of leading brands (in value and volume terms) by category and segment Penetration of private label by category in Denmark's Dairy & Soy Food market Private label growth (in value terms) compared to brands Health and Wellness analysis Key Health & Wellness product attributes driving sales Key Health & Wellness consumer benefits driving sales Key Health & Wellness companies and market share Packaging Dairy & Soy Food market by type of packaging material/container (in volume terms) Dairy & Soy Food market by type of packaging closure (in volume terms) Dairy & Soy Food market by type of packaging, forecast(in volume terms) Examples of New Product Development New products launched in Denmark's Dairy & Soy Food market Appendix Country context Category value and volume data Consumer Demographics data Sector Overview Health & Wellness data Segment data Packaging data Category definitions Segment definitions Health & Wellness definitions Channel definitions Methodology About Canadean List of Tables Table 1: Country Indicators overall food value and volume, 2015 Table 2: Market value analysis in US$, 2010-2020 Table 3: Market volume growth analysis, 2010-2020 Table 4: Exchange rate fluctuations: US$ to DKK Table 5: Market volume growth, by category, 2015-2020 Table 6: Market volume growth, by category (Off-trade), 2015-2020 Table 7: Market volume growth, by category (On-trade), 2015-2020 Table 8: Segment level analysis by category, 2015 Table 9: Average prices (DKK and US$) by category, 2015 Table 10: Leading retailers Table 11: Leading brands by segments, 2015 Table 12: Leading brands by category, 2015 Table 13: Key Health & Wellness product attributes driving sales, 2015 Table 14: Key Health & Wellness consumer benefits driving sales, 2015 List of Figures Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Foodservice transactions by sectors, profit and cost, 2015 Figure 3: Category volume consumption by age, gender, education and urbanisation,2015 Figure 4: Market volume share analysis by categories, 2015 Figure 5: Growth analysis by category (Off-trade), 2010-2020 Figure 6: Growth analysis by category (On-trade), 2010-2020 Figure 7: Change in market share by category, 2015-2020 Figure 8: Leading distribution channels, overall Food, 2011-2014 Figure 9: Leading distribution channels by category, 2015 Figure 10: Brand share analysis by categories (by value and volume), 2015 Figure 11: Brand share analysis by segments (by value and volume), 2015 Figure 12: Private label penetration by categories, 2015 Figure 13: Private label and brand share growth, 2012-2015 Figure 14: Key Health & Wellness product attributes driving sales Figure 15: Key Health & Wellness consumer benefits driving sales Figure 16: Key Health & Wellness companies by categories Figure 17: Packaging analysis key packaging material, type, closure, 2015 Figure 18: Growth in key packaging material, type, closure, 2015-2020
