Consumer and Market Insights: Dairy Market in Malaysia to 2019

 Published On: Jan, 2015 |    No of Pages: 72 |  Published By: Canadean | Format: PDF
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This report brings together consumer insight and market data to provide a comprehensive brief of Malaysia’s Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings

• Malaysia’s Dairy market will register higher growth in sales in US $ terms compared to local currency terms during 2014-2019. Rising GDP per capita and young urban population will influence growth of Dairy market in Malaysia.

• Milk is the largest category in terms of both value and volume in the Dairy market including on-trade consumption.

• Yogurt is forecast to be the fastest growing category in terms of off-trade value, while Dairy-based & Soy Desserts will be the fastest growing category in terms of on-trade value during 2014-2019.

• Nestle, Kraft, Drinho, Vitagen, Ballantyne and F&N are the leading brands in the Dairy Foods market in Malaysia

• Rigid Plastics Tub will be the most used container type during 2014–2019.


This report is based on market data to provide a comprehensive brief of the Dairy market in Malaysia. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy

This overview of the Dairy Market in Malaysia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Malaysia market
Historical and projected consumption in the Malaysia market
Degree of trade up/down-trade in the Malaysia market
Market volume of Malaysia by category
Historical and project market value of Malaysia by category
Winners and losers in the Malaysia market
Segment share of the category and change in market share in the Malaysia market
Category level pricing in the Malaysia market
Retailer and packaging
Leading retailers in the Malaysia food market
Leading distribution channels in the Malaysia market
Leading distribution channels by category in the Malaysia market
Malaysia market by type of packaging
Malaysia market by type of packaging closure/outer
Malaysia market by type of packaging, forecasted
Private label performance compared to national brands in the Malaysia market
Leading companies in the Malaysia market by category
Leading brands in the Malaysia market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Malaysia market
How the trend is influencing consumption in the Malaysia market
How to target the trend in the Malaysia market
How the trend will evolve in the Malaysia market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Malaysia market
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
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