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THE ICE CREAM MARKET IN CONTEXT
The history of ice cream has an eccentric flavor
The major US brands add a little extra ingredient to help sales - counter
culture or high-end luxury
Ben & Jerry's takes advantage of its counter-cultural status
Haagen Dazs associates itself with high-end luxury to great success
Air, water & milk + marketing = luxury, expensive & delicious, indulgent life
THE ICE CREAM MARKET IN INDIA
Great economic disparities in India are beginning to be solved
The extraordinary success of Amul indicates enormous market potential
No sign of melting for Indian ice creams with super-premium and domestic brands
on the rise
HOW FAR CAN THE MARKET GO IN INDIA?
Manufacturing and logistical issues have been overcome
Hypothetical potential for growth is high
The appetite for ice cream in India is strong
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