Consumer Water & Air Treatment Systems

 Published On: Jul, 2015 |    No of Pages: 356 |  Published By: Freedonia | Format: PDF
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US demand to rise 4.9% annually through 2019
Demand in the US for consumer water and air treatment systems is expected to rise 4.9 percent annually to $2.4 billion in 2019. Growth will increase compared to the 2009-2014 period as the housing market and consumer spending activity continue to improve. In addition, rising home sales will support the market since many consumers purchase or upgrade water and air treatment systems when they move into a new home. The housing market recovery will be quite important for the sale of whole-house treatment systems, which are typically installed during construction or major renovations. The rapid growth in whole-house systems will benefit overall growth in value terms, since these systems are usually larger and more expensive than portable or point-of-use systems. Technological advances including systems that combine multiple treatment technologies and provide con-sumers with an indication of when filters need to be changed will also support value growth. Advances will be further aided by new single location systems that are better looking and easier to use.

POU & portable systems to retain lead over whole-house
Point-of-use (POU) water treatment and portable air treatment systems will continue to account for the larger share of value demand than whole-house counterparts. These items benefit from relatively low initial costs, user friendly operation, do-it-yourself installation in most cases, and the likelihood that consumers will have more than one such system in a single home. Demand for whole-house systems will rise more rapidly through 2019 in light of the ongoing new construction recovery and rising consumer interest in air and/or water treatment for the whole home.

Membranes, UV disinfection among fastest growing types
In the water treatment segment, conventional filtration is the most widely used technology, accounting for 50 percent of the total market in 2014. However, the most rapid increases through 2019 will be for more advanced treatment systems utilizing reverse osmosis and other membrane technologies, as well as for less widely used purification technologies such as ultraviolet disinfection. Conventional filtration and electrostatic treatment are the most widely used air treatment technologies, with 47 and 40 percent of sales in value terms in 2014, respectively. Both of these treatment technologies will also post above average gains through 2019, partly because they are the types used in the fast-growing whole-house treatment segment, but also because they are taking share from ionic air treatment systems, which are less efficient.

Expanding use, upgrades to drive consumables
The aftermarket plays an important role in the industry, with sales of consumables projected to rise 4.4 percent per year to $3.6 billion in 2019. Expanding system use will be the most important factor driving growth in consumables. However, upgrades to systems that use more ad-vanced, higher priced filters and membranes, such as carbon block cartridges, reverse osmosis and other membranes, HEPA filters, and electrostatic filters, will also support the market in value terms. In addition, demand will be aided by rising replacement rates due to the increasing incorporation of indicators on the treatment systems that show when the consumables need to be replaced. Preventing even more rapid increases will be the rising use of longer-life media and permanent filtration media.

Study coverage
This Freedonia industry study, Consumer Water & Air Treatment Systems, presents historical demand data (2004, 2009, 2014) and forecasts (2019 and 2024) by technology, product, and US region. The study also considers market environment factors, evaluates company market share, and profiles 34 US industry competitors.

INTRODUCTION x

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Trends 4
Demographic Trends 8
Consumer Spending Trends 12
Residential Building Construction 15
Housing Completions 17
Housing Stock 22
Improvements & Repairs 25
Historical Market Trends 26
Pricing Trends 28
Environmental & Regulatory Considerations 30
Water 31
Water Quality Regulations 31
Other Environmental & Regulatory Concerns 35
Air 37
World Outlook 39
North America 41
Western Europe 42
Asia/Pacific 43
Other Regions 44

III. TECHNOLOGIES 46
General 46
Water 48
Conventional Filtration 53
Adsorptive 56
Mechanical 58
Reverse Osmosis & Other Membrane Separation 59
Technology 63
Configurations 66
Distillation 67
Technology 70
Configurations 70
Ion Exchange Systems 71
Technology 74
Configurations 75
Other Technologies 76
Magnetic & Deionizing 78
Ultraviolet Disinfection 79
Ozone Treatment 82
All Other 83
Air 84
Conventional Filtration 89
Electrostatic 92
Ionic 94
Other Technologies 96
Ultraviolet Treatment 97
Ozone Treatment 98

IV. PRODUCTS 100
General 100
Water Treatment Systems 102
Whole-House 106
Point-of-Entry Water Purification 109
Systems 111
Suppliers 113
Water Conditioners 114
Systems 117
Suppliers 120
Point-of-Use 121
Under-the-Sink Units 127
Systems 129
Suppliers 130
Countertop Units 131
Systems 133
Suppliers 134
Faucet-Mounted Units 135
Systems 137
Suppliers 138
Flow-Through Units 139
Systems 143
Suppliers 144
Others 146
Systems 148
Suppliers 150
Market Share 151
By Volume 152
By Value 154
Air Treatment Systems 156
Whole-House 160
Systems 163
Suppliers 163
Portable Systems 165
Systems 167
Suppliers 168
Market Share 170
Consumables 171
Replacement Water Filters 174
Replacement Air Filters 177
Salt 179
Replacement Membranes 181

V. REGIONAL MARKETS 184
General 184
Regional Demographic & Economic Trends 185
Population Patterns 185
Economic Outlook 188
Construction Activity 191
Housing Trends 194
Regional Demand for Consumer Water & Air
Treatment Systems 197
Northeast 201
New England 204
Middle Atlantic 206
Midwest 207
East North Central 210
West North Central 212
South 214
South Atlantic 217
East South Central 219
West South Central 221
West 223
Mountain 226
Pacific 229

VI. INDUSTRY STRUCTURE 232
General 232
Industry Composition 233
Market Share 237
Systems 239
Consumables 241
Competitive Strategies 244
Research & Development 247
Marketing 249
Distribution 252
Acquisitions & Divestitures 253
Cooperative Agreements 256
Company Profiles 260
Air Distribution Technologies, see Johnson Controls
Aprilaire, see Research Products
Aquion Incorporated 261
Austin Air Systems Limited 264
Axel Johnson Incorporated 266
Berkshire Hathaway Incorporated 268
Blueair AB 272
Brita, see Clorox
Bryant Heating and Cooling Systems, see United
Technologies
Carrier, see United Technologies
CLARCOR Incorporated 279
CLC Air, see CLARCOR
ClearWater Tech, see Aquion
Clorox Company 282
Culligan International Company 284
EcoWater Systems, see Berkshire Hathaway
Electrolux AB 287
Erie Water Treatment, see Aquion
Essick Air Products Incorporated 289
Filtrex Holdings Pte, see Berkshire Hathaway
Flanders Corporation 290
General Electric Company 291
Global EcoCarb Private, see Berkshire Hathaway
Hamilton Beach Brands, see NACCO Industries
Helen of Troy Limited 294
Honeywell International Incorporated 297
Hunter Fan Company 299
HydroNovation, see 3M
Hydrotech, see Canature WaterGroup
Incen AG 301
Ingersoll-Rand plc 303
International Comfort Products, see United Technologies
IQAir North America, see Incen
Jarden Corporation 305
Johnson Controls Incorporated 307
K+S AG 309
Kaz, see Helen of Troy
Kinetico, see Axel Johnson
KX Technologies, see Berkshire Hathaway
Legacy Companies 311
LG Electronics Incorporated 312
Morton Salt, see K+S
NACCO Industries Incorporated 313
Nortek Incorporated 315
Novo Water Conditioning, see Canature WaterGroup
Panasonic Corporation 317
Pentair plc 319
ProSystems, see Aquion
RainSoft, see Aquion
Regal Ware Incorporated 326
Research Products Corporation 327
Seventh Generation Incorporated 328
SHURflo, see Pentair
StrionAir, see United Technologies
3M Company 330
Trane, see Ingersoll-Rand
Trion IAQ, see Johnson Controls
United Technologies Corporation 334
WaterGroup Companies, see Canature WaterGroup
Watts Water Technologies Incorporated 337
Whirlpool Corporation 341
Xylem Incorporated 344
Additional Companies in Consumer Water & Air Treatment
Systems 345

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3

SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures 15
4 Residential Building Construction Expenditures 17
5 New Housing Indicators 21
6 Housing Stock by Type 24
7 Residential Improvement & Repair Expenditures 26
8 Consumer Air & Water Treatment System Market, 2004-2014 28
9 Prices of Selected Consumer Air & Water Treatment Systems 30

SECTION III -- TECHNOLOGIES
1 Consumer Water & Air Treatment System Demand 47
2 Consumer Water Treatment System Demand by Technology 51
3 Conventional Water Treatment System Demand 55
4 Reverse Osmosis & Other Membrane Separation Water Treatment System Demand 63
5 Distillation Water Treatment System Demand 69
6 Ion Exchange Based Water Treatment System Demand 74
7 Other Water Treatment System Demand 77
8 Consumer Air Treatment System Demand by Technology 87
9 Conventional Air Filtration System Demand 91
10 Electrostatic Air Filtration System Demand 94
11 Ionic Air Filtration System Demand 96
12 Other Air Treatment System Demand 97

SECTION IV -- PRODUCTS
1 Consumer Water & Air Treatment System & Consumables Demand 102
2 Consumer Water Treatment System Demand 106
3 Whole-House Water Treatment System Demand 108
4 Point-of-Entry Water Purification System Demand 111
5 Water Conditioner System Demand 117
6 Point-of-Use Water Treatment System Demand 125
7 Under-the-Sink Water Treatment System Demand 129
8 Countertop Water Treatment System Demand 133
9 Faucet-Mounted Water Treatment System Demand 137
10 Flow-Through Water Treatment System Demand 142
11 Other Point-of-Use Water Treatment System Demand 148
12 Consumer Air Treatment System Demand by Type 159
13 Whole-House Air Treatment System Demand 162
14 Portable Air Treatment System Demand 167
15 Demand for Consumer Air & Water Treatment System Consumables 174
16 Replacement Water Filter Demand 177
17 Replacement Air Filter Demand 179
18 Water Softening Salt Demand 180
19 Replacement Membrane Demand 183

SECTION V -- REGIONAL MARKETS
1 Population by Region 188
2 Gross Domestic Product by Region 191
3 Construction Expenditures by Region 194
4 Regional Housing Indicators 197
5 Consumer Water & Air Treatment System Demand by Region & Type 200
6 Northeast Water & Air Treatment System Demand 204
7 Midwest Water & Air Treatment System Demand 210
8 South Water & Air Treatment System Demand 217
9 West Water & Air Treatment System Demand 226

SECTION VI -- INDUSTRY STRUCTURE
1 Consumer Water & Air Treatment System & Consumables Sales by Company, 2014 236
2 Selected Acquisitions & Divestitures 255
3 Selected Cooperative Agreements 258

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2014 24
2 World Consumer Water & Air Treatment System Demand by Region, 2014 40

SECTION III -- TECHNOLOGIES
1 Consumer Water Treatment System Demand:Volume & Value, 2014 52
2 Consumer Air Treatment System Demand:Volume & Value, 2014 88

SECTION IV -- PRODUCTS
1 Point-of-Use Water Treatment System Demand: Volume & Value, 2014 126
2 Consumer Water Treatment System Market Share by Volume, 2014 154
3 Consumer Water Treatment System Market Share by Value, 2014 156
4 Consumer Air Treatment System Market Share, 2014 171

SECTION V -- REGIONAL MARKETS
1 Consumer Water & Air Treatment System Demand by Region, 2014 201

SECTION VI -- INDUSTRY STRUCTURE
1 Consumer Water & Air Treatment System & Consumables Market Share, 2014 238
2 Consumer Water & Air Treatment System Market Share, 2014 241
3 Consumer Water Air & Treatment Consumables Market Share, 2014


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