Top Growth Opportunities: Hot Drinks in Germany

 Published On: Dec, 2017 |    No of Pages: 107 |  Published By: GlobalData | Format: PDF
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Summary

"Top Growth Opportunities: Hot Drinks in Germany", provides recommended actions and detailed analysis of how to target the best growth opportunities for hot drink producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the hot drinks market in Germany through GlobalData’s detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for hot drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Germany's economy is projected to remain solid, and unemployment is expected to fall. This, combined with a rise in incomes, should filter through to stronger domestic spending looking ahead to 2018. The German hot drinks market is one of the largest in Europe, so coffee and tea are very popular beverages within the nation. German consumers are increasingly recognizing the health benefits of tea, and are moving towards healthy hot drinks such as green tea, fruit and herbal tea. Germany has a strong coffee drinking culture, and there is also a growing preference for high quality coffee products, especially among younger demographics.

Scope

- The German Hot Drinks sector is forecast to grow at a CAGR of 3.1% during 2016-2021 to reach €9,398.6 million (US$10,670.5 million) by 2021 due to the EU becoming more stable and with less concerns over a possible EU split.
- Hot drinks volume consumption is expected to grow to 618.2 million kg by 2021, registering a CAGR of 2.0% during 2016-2021.
- Jacobs Douwe Egberts is the largest coffee producer in Germany with a 15% share of the market, in value terms, as of 2016.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Germany's hot drinks consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the hot drinks sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents
1. Introducing a top growth market for hot drinks in Germany
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021


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