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Summary"Top Growth Opportunities: Hot Drinks in Germany", provides recommended actions and detailed analysis of how to target the best growth opportunities for hot drink producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the hot drinks market in Germany through GlobalData’s detailed and robust data, expert insight, and case studies.Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for hot drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.Germany's economy is projected to remain solid, and unemployment is expected to fall. This, combined with a rise in incomes, should filter through to stronger domestic spending looking ahead to 2018. The German hot drinks market is one of the largest in Europe, so coffee and tea are very popular beverages within the nation. German consumers are increasingly recognizing the health benefits of tea, and are moving towards healthy hot drinks such as green tea, fruit and herbal tea. Germany has a strong coffee drinking culture, and there is also a growing preference for high quality coffee products, especially among younger demographics.Scope- The German Hot Drinks sector is forecast to grow at a CAGR of 3.1% during 2016-2021 to reach €9,398.6 million (US$10,670.5 million) by 2021 due to the EU becoming more stable and with less concerns over a possible EU split.- Hot drinks volume consumption is expected to grow to 618.2 million kg by 2021, registering a CAGR of 2.0% during 2016-2021.- Jacobs Douwe Egberts is the largest coffee producer in Germany with a 15% share of the market, in value terms, as of 2016.Reasons to buy- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Germany's hot drinks consumers.- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the hot drinks sector.- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents1. Introducing a top growth market for hot drinks in GermanyTop 10 global growth opportunities scoresTop global issuesAssessment against global strategic issuesGlobalData’s strategic issues mapPredicted future issues for the global sectorReward and risk assessmentOpportunity score - overviewConsumer spending trends - peer group comparisonsPolitical, Economic, Social, and Technological: AnalysisEnablers and inhibitors of growthRewards and opportunities for growthSummary of the market2. Market insight - identifying the opportunities to move intoMarket growth by categoryValue growth of the marketVolume growth of the marketLevel of premiumization by categoryCategory analysis - key drivers of change3. Retail and distribution insight - key channels and retailers driving growthMeat retail channel shareKey Retail Channel trendsRoutes to marketDrivers of change in the sector4. Company and brand insight - the competitive landscape definedCategory fragmentationCompany and brand strengthPrivate label penetrationBrand share by leading supplierInternational and domestic brand analysisCompany and brand strength summary5. Consumer insight - who, what, when, where and whyStrategic issues mapKey consumer driver implicationsKey consumers trendsConsumer groupsKey Health & Wellness trendsConsumer trends summary6. Product and packaging insightsKey Product InsightsTrends and strategic issues - other notable product trendsKey product innovation case studiesKey Packaging InsightsTrends and strategic issuesProduct launch key takeouts7. White spaces and innovation opportunities - space to move intoGrowth segments to targetConsumer spaces to targetSegment opportunitiesProduct launch key takeoutsKey recommendations8. Appendix and DefinitionsList of TablesVisualization of 10 countries growth opportunitiesVisualization of 10 countries growth opportunities (continued)Reward and risk assessmentMarket value and split, 2011-2021Winners and losers by category, value, 2016-2021Volume growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Key consumption volume shares by consumer group, 2016Key consumption motivators by category, 2016Key consumption motivators by category, 2016 (continued)Top categories by volume and CAGR, 2011-2016List of FiguresMap of top opportunity marketsMap of top global issuesGlobal issue webGlobalData’s strategic issues mapAverage consumer spend, peer group comparisons, 2011-2021Market value and split, 2011-2021Value growth by category, 2011-2016 and 2016-2021Value market growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Value and volume growth by category, 2011-2021Fragmentation by category, 2011-2016Private label penetration and CAGR, 2011-2016Cumulative value share by brand, 2016Packaging materials volume share, 2016 & 2021Packaging closure materials volume share, 2016 & 2021Projected CAGR for top five categories by value, 2016-2021