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This econometric study covers the outlook for specialty herbs in Europe & the Middle East. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries in Europe & the Middle East). This study gives, however, my estimates for the latent demand, or the P.I.E. for specialty herbs in Europe & the Middle East. It also shows how the P.I.E. is divided across the national markets of Europe & the Middle East. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
Table Of Contents:
1 INTRODUCTION 71.1 Overview 71.2 What is Latent Demand and the P.I.E.? 71.3 The Methodology 81.3.1 Step 1. Product Definition and Data Collection 101.3.2 Step 2. Filtering and Smoothing 111.3.3 Step 3. Filling in Missing Values 121.3.4 Step 4. Varying Parameter, Non-linear Estimation 121.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 131.3.7 Step 7. Latent Demand Density: Allocating Across Cities 132 EUROPE & THE MIDDLE EAST 152.1 Executive Summary 152.2 Afghanistan 162.3 Albania 172.4 Andorra 182.5 Armenia 182.6 Austria 192.7 Azerbaijan 202.8 Bahrain 212.9 Belarus 212.10 Belgium 222.11 Bosnia and Herzegovina 232.12 Bulgaria 242.13 Croatia 252.14 Cyprus 252.15 Czech Republic 262.16 Denmark 272.17 Estonia 282.18 Finland 282.19 France 292.20 Georgia 302.21 Germany 312.22 Greece 322.23 Hungary 332.24 Iceland 342.25 Iran 352.26 Iraq 362.27 Ireland 372.28 Israel 372.29 Italy 382.30 Jordan 392.31 Kazakhstan 402.32 Kuwait 412.33 Kyrgyzstan 422.34 Latvia 422.35 Lebanon 432.36 Liechtenstein 442.37 Lithuania 442.38 Luxembourg 452.39 Malta 462.40 Moldova 462.41 Monaco 472.42 Norway 482.43 Oman 482.44 Pakistan 492.45 Palestine 502.46 Poland 502.47 Portugal 512.48 Qatar 522.49 Romania 522.50 Russia 532.51 San Marino 542.52 Saudi Arabia 552.53 Slovakia 562.54 Slovenia 562.55 Spain 572.56 Sweden 582.57 Switzerland 592.58 Syrian Arab Republic 602.59 Tajikistan 612.60 The Netherlands 622.61 The United Arab Emirates 632.62 The United Kingdom 632.63 Turkey 642.64 Turkmenistan 652.65 Ukraine 662.66 Uzbekistan 672.67 Yemen 682.68 Frequently Asked Questions (FAQ) 682.68.1 Category Definition 682.68.2 Units 692.68.3 Methodology 703 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 723.1 Disclaimers & Safe Harbor 723.2 Icon Group International, Inc. User Agreement Provisions 73