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Summary"Top Growth Opportunities: Confectionery in Malaysia", provides an overview of the confectionery food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.This report provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of confectionery food markets in Malaysia through GlobalData's detailed and robust data, expert insight, and case studies.GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for confectionery food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.Get access to - - Key consumer demographic groups driving consumption within the Malaysian market. Improve your consumer targeting by understanding who's driving the market, what they want, and why- A study of market value and volumes over 2011-2016 for Malaysia supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period- White space analysis, to pinpoint attractive spaces in the market and the key actions to take- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future- Examples of international and regional product innovation targeting key consumer needsScope- Malaysia's confectionery market is one of the smallest globally, albeit is worth an excess of US$279.9 million.- Despite the country's dependency on natural resources and weakened political ties, Malaysia's confectionery market is expected to record high growth of 6.7% over the next five years.- Confectionery consumption is centered around premiumization; spurred on by Western tastes and higher incomes, consumers desire well-travelled offerings which tend to symbolize wealth.- Growth over the 2016-2021 will be mostly driven by the chocolate category; chocolate countlines reveal key opportunities, being the highest value sub-category, whilst boxed chocolate record the second highest value.Reasons to buy- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's confectionery consumers.- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the confectionery sector.- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents1. Introducing a top growth market for ConfectioneryTop 10 global growth opportunities scoresTop global issuesAssessment against global strategic issuesGlobalData's strategic issues mapPredicted future issues for the global sectorReward and risk assessmentOpportunity score - overviewConsumer spending trends - peer group comparisonsPolitical, Economic, Social, and Technological: AnalysisEnablers and inhibitors of growthRewards and opportunities for growthSummary of the market2. Market insight - identifying the opportunities to move intoMarket growth by categoryValue growth of the marketVolume growth of the marketLevel of premiumization by categoryCategory analysis - key drivers of change3. Retail and distribution insight - key channels and retailers driving growthConfectionery retail channel shareKey Retail Channel trendsRoutes to marketDrivers of change in the sector4. Company and brand insight - the competitive landscape definedCategory fragmentationCompany and brand strengthPrivate label penetrationBrand share by leading supplierInternational and domestic brand analysisCompany and brand strength summary5. Consumer insight - who, what, when, where and whyStrategic issues mapKey consumer driver implicationsKey consumers trendsConsumer groupsKey Health & Wellness trendsPenetration of Health and Wellness claims by categoryConsumer trends summary6. Product and packaging insightsKey Product InsightsTrends and strategic issues - other notable product trendsKey product innovation case studiesKey Packaging InsightsTrends and strategic issuesProduct launch key takeouts7. White spaces and innovation opportunities - space to move intoGrowth segments to targetConsumer spaces to targetSegment opportunitiesProduct launch key takeoutsKey recommendations8. AppendixList of TablesVisualization of 10 countries growth opportunitiesVisualization of 10 countries growth opportunities (continued)Reward and risk assessmentMarket value and split, 2011-2021Winners and losers by category, value, 2016-2021Volume growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Key consumption volume shares by consumer group, 2016Top categories by volume and CAGR, 2011-2016List of FiguresMap of top opportunity marketsMap of top global issuesGlobal issue webGlobalData's strategic issues mapAverage consumer spend, peer group comparisons, 2011-2021Market value and split, 2011-2021Value growth by category, 2011-2016 and 2016-2021Value market growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Value and volume growth by category, 2011-2021Fragmentation by category, 2011-2016Private label penetration and CAGR, 2011-2016Cumulative value share by brand, 2016Penetration of Health and Wellness claims by category, 2016Packaging materials volume share, 2016 & 2021Packaging closure materials volume share, 2016 & 2021Projected CAGR for top five categories by value, 2016-2021