Ready Meals in Hungary

 Published On: Nov, 2015 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Ready meals saw gradual growth in Hungary over the review period following the economic downturn and this trend continued in 2015. People, especially those living in larger towns and leading busy lives, have less spare time and thus tend to opt for food products that can be prepared easily. This lifestyle trend favours ready meals sales, encouraging manufacturers to widen their product portfolios and introduce more healthy products to meet consumer needs. However, some ready meal product types,...

Euromonitor International's Ready Meals in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN HUNGARY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2010-2015
Table 2 Sales of Ready Meals by Category: Value 2010-2015
Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020
Cba Kereskedelmi Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 1 CBA Kereskedelmi Kft: Key Facts
Summary 2 CBA Kereskedelmi Kft: Operational Indicators
Internet Strategy
Private Label
Summary 3 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 4 CBA Kereskedelmi Kft: Competitive Position 2015
Tesco-globál Áruházak Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 5 Tesco-Globál Áruházak Zrt: Key Facts
Summary 6 Tesco-Globál Áruházak Zrt: Operational Indicators
Competitive Positioning
Summary 7 Tesco-Globál Áruházak Zrt: Competitive Position 2015
Unilever Magyarország Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 8 Unilever Magyarország Kft: Key Facts
Summary 9 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 10 Unilever Magyarország Kft: Competitive Position 2015
Executive Summary
Packaged Food Continues To Recover As Economic Conditions Improve
Growing Demand for Convenience and Healthy Products
Strong Competition Sees Producers Focus on New Product Launches and Innovation
Discounters See Retail Value Share Growth at the Expense Other Modern Formats
Lifestyle Trends May Support Growth But Producers Face Challenges
Key Trends and Developments
Pricing and Discounting Remain Key Factors in Packaged Food
Branded Manufacturers Face Growing Competition From Private Label
Manufacturers See Potential in Health-conscious Consumers
Packaged Food Benefits From Urbanisation
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources

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