Baked Goods in Malaysia

 Published On: Oct, 2016 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
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Baked goods such as leavened bread and pastries are an essential part of breakfast for consumers and the cheap unit prices encourage them to purchase more of these products. Besides, the many variants of unpackaged pastries available through hypermarkets like Aeon, Giant and Tesco, that are freshly baked daily and sold cheaper than packaged bread helped boost sales of baked goods.

Baked Goods in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Competitive Landscape
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2011-2016
Table 2 Sales of Baked Goods by Category: Value 2011-2016
Table 3 Sales of Baked Goods by Category: % Volume Growth 2011-2016
Table 4 Sales of Baked Goods by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Baked Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Baked Goods: % Value 2013-2016
Table 7 Distribution of Baked Goods by Format: % Value 2011-2016
Table 8 Forecast Sales of Baked Goods by Category: Volume 2016-2021
Table 9 Forecast Sales of Baked Goods by Category: Value 2016-2021
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2016-2021
Executive Summary
Health Consciousness Causes Switch in Preferences for Packaged Food
Active Price Promotion Helps Sustain Growth for Packaged Food
Existing Players Retain Growth With New Product Launches in 2016
Non-store Retailing Enjoys the Fastest Growth in Packaged Food in 2016
Packaged Food Is Anticipated To Perform Well Over the Forecast Period
Key Trends and Developments
Malaysian Government Policy Reforms Weaken Purchasing Power for Packaged Food
Consumers Pursue Healthier Lifestyles by Consuming Less Packaged Food
New Product Introduction Helps To Maintain Packaged Food Growth
Retailer-organised Price Promotions Constantly Boost Sales of Packaged Food
Foodservice: Key Trends and Developments
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Summary 1 Research Sources
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