RJ's Licorice Ltd in Packaged Food (New Zealand)

 Published On: Dec, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
A family owned and operated company, RJís Licoriceís sole focus is on producing premium liquorice. Its strategy is to develop different liquorice varieties, in order to keep up with trends and developments in the wider sugar confectionery category. International expansion has proved somewhat problematic due to the cost involved, as well as its lack of distribution capabilities, along with competition from established brands in international markets. While this remains a long-term ambition, the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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RJ'S LICORICE LTD IN PACKAGED FOOD (NEW ZEALAND)
LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 RJ's Licorice Ltd: Key Facts
Competitive Positioning
Summary 2 RJ's Licorice: Competitive Position 2015

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