Gum in Romania

 Published On: Oct, 2015 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
Gum sees high penetration in urban areas and it can be considered the best impulse category example. With high availability, being placed right next to the checkout in all types of outlets, even in non-food formats, gum is expected to record an increase in value terms in 2015. The category’s dynamics is based on Wrigley’s performance, which dominates the sales with its product offering. The overall economic recovery, the gross minimum wage increase by almost 17% in 2015 (from RON900 in 2014 to...

Euromonitor International's Gum in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GUM IN ROMANIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2010-2015
Table 2 Sales of Gum by Category: Value 2010-2015
Table 3 Sales of Gum by Category: % Volume Growth 2010-2015
Table 4 Sales of Gum by Category: % Value Growth 2010-2015
Table 5 Sales of Gum by Flavour: Rankings 2010-2015
Table 6 NBO Company Shares of Gum: % Value 2011-2015
Table 7 LBN Brand Shares of Gum: % Value 2012-2015
Table 8 Distribution of Gum by Format: % Value 2010-2015
Table 9 Forecast Sales of Gum by Category: Volume 2015-2020
Table 10 Forecast Sales of Gum by Category: Value 2015-2020
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Gum by Category: % Value Growth 2015-2020
Executive Summary
Sales of Packaged Food Record Growth in 2015
Reduction of Vat Stimulates Consumption
Artisanal Accounts for the Biggest Sales in 2015
Modern Grocery Retailers Control Sales
Forecast Performance Remains Impacted by Low Purchasing Power
Key Trends and Developments
the Fiscal Relaxation in 2015 Positively Affects Sales of Packaged Food
Low Available Incomes Affect Sales
Contribution of the Rural Area To Sales of Packaged Food Retains Potential
Expansion of Modern Retailers Supports Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Sales of Packaged Food by Category: Value 2010-2015
Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 24 Penetration of Private Label by Category: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources

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