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This econometric study covers the latent demand outlook for children's chilled chicken nuggets across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 2,200 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for children's chilled chicken nuggets. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for children's chilled chicken nuggets in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 121.3.3 Step 3. Filling in Missing Values 121.3.4 Step 4. Varying Parameter, Non-linear Estimation 131.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 131.4 Frequently Asked Questions (FAQ) 141.4.1 Category Definition 141.4.2 Units 141.4.3 Methodology 152 SUMMARY OF FINDINGS 172.1 The Latent Demand in India 172.2 Top 100 Cities Sorted By Rank 192.3 Latent Demand by Year in India 213 ANDAMAN & NICOBAR ISLANDS 223.1 Latent Demand by Year - Andaman & Nicobar Islands 223.2 Cities Sorted by Rank - Andaman & Nicobar Islands 233.3 Cities Sorted By District - Andaman & Nicobar Islands 234 ANDHRA PRADESH 244.1 Latent Demand by Year - Andhra Pradesh 244.2 Cities Sorted by Rank - Andhra Pradesh 254.3 Cities Sorted By District - Andhra Pradesh 305 ARUNACHAL PRADESH 345.1 Latent Demand by Year - Arunachal Pradesh 345.2 Cities Sorted by Rank - Arunachal Pradesh 355.3 Cities Sorted By District - Arunachal Pradesh 356 ASSAM 366.1 Latent Demand by Year - Assam 366.2 Cities Sorted by Rank - Assam 376.3 Cities Sorted By District - Assam 407 BIHAR 427.1 Latent Demand by Year - Bihar 427.2 Cities Sorted by Rank - Bihar 437.3 Cities Sorted By District - Bihar 478 CHANDIGARH 508.1 Latent Demand by Year - Chandigarh 508.2 Cities Sorted by Rank - Chandigarh 518.3 Cities Sorted By District - Chandigarh 519 CHHATTISGARH 529.1 Latent Demand by Year - Chhattisgarh 529.2 Cities Sorted by Rank - Chhattisgarh 539.3 Cities Sorted By District - Chhattisgarh 5610 DADRA & NAGAR HAVELI 5810.1 Latent Demand by Year - Dadra & Nagar Haveli 5810.2 Cities Sorted by Rank - Dadra & Nagar Haveli 5910.3 Cities Sorted By District - Dadra & Nagar Haveli 5911 DAMAN & DIU 6011.1 Latent Demand by Year - Daman & Diu 6011.2 Cities Sorted by Rank - Daman & Diu 6111.3 Cities Sorted By District - Daman & Diu 6112 DELHI 6212.1 Latent Demand by Year - Delhi 6212.2 Cities Sorted by Rank - Delhi 6312.3 Cities Sorted By District - Delhi 6513 GOA 6613.1 Latent Demand by Year - Goa 6613.2 Cities Sorted by Rank - Goa 6713.3 Cities Sorted By District - Goa 6914 GUJARAT 7014.1 Latent Demand by Year - Gujarat 7014.2 Cities Sorted by Rank - Gujarat 7114.3 Cities Sorted By District - Gujarat 7615 HARYANA 8015.1 Latent Demand by Year - Haryana 8015.2 Cities Sorted by Rank - Haryana 8115.3 Cities Sorted By District - Haryana 8416 HIMACHAL PRADESH 8616.1 Latent Demand by Year - Himachal Pradesh 8616.2 Cities Sorted by Rank - Himachal Pradesh 8716.3 Cities Sorted By District - Himachal Pradesh 8917 JAMMU & KASHMIR 9017.1 Latent Demand by Year - Jammu & Kashmir 9017.2 Cities Sorted by Rank - Jammu & Kashmir 9117.3 Cities Sorted By District - Jammu & Kashmir 9318 JHARKHAND 9418.1 Latent Demand by Year - Jharkhand 9418.2 Cities Sorted by Rank - Jharkhand 9518.3 Cities Sorted By District - Jharkhand 9819 KARNATAKA 10019.1 Latent Demand by Year - Karnataka 10019.2 Cities Sorted by Rank - Karnataka 10119.3 Cities Sorted By District - Karnataka 10620 KERALA 11020.1 Latent Demand by Year - Kerala 11020.2 Cities Sorted by Rank - Kerala 11120.3 Cities Sorted By District - Kerala 11521 LAKSHADWEEP 11821.1 Latent Demand by Year - Lakshadweep 11821.2 Cities Sorted by Rank - Lakshadweep 11921.3 Cities Sorted By District - Lakshadweep 11922 MADHYA PRADESH 12022.1 Latent Demand by Year - Madhya Pradesh 12022.2 Cities Sorted by Rank - Madhya Pradesh 12122.3 Cities Sorted By District - Madhya Pradesh 12423 MAHARASHTRA 12623.1 Latent Demand by Year - Maharashtra 12623.2 Cities Sorted by Rank - Maharashtra 12723.3 Cities Sorted By District - Maharashtra 13324 MANIPUR 13824.1 Latent Demand by Year - Manipur 13824.2 Cities Sorted by Rank - Manipur 13924.3 Cities Sorted By District - Manipur 13925 MEGHALAYA 14025.1 Latent Demand by Year - Meghalaya 14025.2 Cities Sorted by Rank - Meghalaya 14125.3 Cities Sorted By District - Meghalaya 14226 MIZORAM 14326.1 Latent Demand by Year - Mizoram 14326.2 Cities Sorted by Rank - Mizoram 14426.3 Cities Sorted By District - Mizoram 14427 NAGALAND 14527.1 Latent Demand by Year - Nagaland 14527.2 Cities Sorted by Rank - Nagaland 14627.3 Cities Sorted By District - Nagaland 14728 ORISSA 14828.1 Latent Demand by Year - Orissa 14828.2 Cities Sorted by Rank - Orissa 14928.3 Cities Sorted By District - Orissa 15229 PONDICHERRY 15429.1 Latent Demand by Year - Pondicherry 15429.2 Cities Sorted by Rank - Pondicherry 15529.3 Cities Sorted By District - Pondicherry 15530 PUNJAB 15630.1 Latent Demand by Year - Punjab 15630.2 Cities Sorted by Rank - Punjab 15730.3 Cities Sorted By District - Punjab 16031 RAJASTHAN 16231.1 Latent Demand by Year - Rajasthan 16231.2 Cities Sorted by Rank - Rajasthan 16331.3 Cities Sorted By District - Rajasthan 16732 SIKKIM 17032.1 Latent Demand by Year - Sikkim 17032.2 Cities Sorted by Rank - Sikkim 17132.3 Cities Sorted By District - Sikkim 17133 TAMIL NADU 17233.1 Latent Demand by Year - Tamil Nadu 17233.2 Cities Sorted by Rank - Tamil Nadu 17333.3 Cities Sorted By District - Tamil Nadu 17934 TRIPURA 18434.1 Latent Demand by Year - Tripura 18434.2 Cities Sorted by Rank - Tripura 18534.3 Cities Sorted By District - Tripura 18635 UTTAR PRADESH 18735.1 Latent Demand by Year - Uttar Pradesh 18735.2 Cities Sorted by Rank - Uttar Pradesh 18835.3 Cities Sorted By District - Uttar Pradesh 19436 UTTARAKHAND 19936.1 Latent Demand by Year - Uttarakhand 19936.2 Cities Sorted by Rank - Uttarakhand 20036.3 Cities Sorted By District - Uttarakhand 20237 WEST BENGAL 20337.1 Latent Demand by Year - West Bengal 20337.2 Cities Sorted by Rank - West Bengal 20437.3 Cities Sorted By District - West Bengal 20838 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 21138.1 Disclaimers & Safe Harbor 21138.2 ICON Group International, Inc. User Agreement Provisions 212
