The Baby Food Market in Austria 2017

 Published On: Mar, 2017 |    No of Pages: 133 |  Published By: GlobalData | Format: PDF
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Summary

"The Baby Food Market in Austria 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Austrian market.

Austrian baby food market has been stimulated by higher birth numbers since2012, and by manufacturers' efforts to target the toddler age group and by product innovation, resulting in a market worth over million. Baby milks account for just over half of all retail sales value but in volume terms meals are dominant, claiming 45%. Both have increased their share of sales to the detriment of cereals and drinks. Drugmarkets/drugstores claim over 70% of baby food sales. A rise in the number of births will contribute to volume growth of about 10%. Growth is likely to be strongest in milks and meals. Per capita consumption will increase by 4.9%.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- Despite an already high per capita consumption rate, sales have been buoyant, increasing by 42% in terms of value and 17% in volume between 2010 and 2016. The market has been stimulated by higher birth numbers from 2012 onwards.
- Baby milks account for just over half of all retail sales, and meals for a further 35%. In volume terms, however, meals are dominant, claiming 45% of total consumption.
- All Milupa (Danone) products are imported from Germany. Hipp has a production facility in Gmunden, while Nestle Österreich imports all its products.
- Austrian market, accounting for almost two-thirds of volume imports of milks and cereals and half of imports of other baby food in 2015. Exports of baby foods have remained more or less stable in volume terms at tons per year.
- The annual number of births is expected to experience a consistent rise up to 2022. The market is therefore forecast to show overall growth, with absolute volumes set to increase by 9.5% between 2016 and 2022.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Births
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key Features and Developments
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals
Baby Meals
Baby Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Hipp GmbH & Co Export KG
Milupa GmbH (Danone)
Nestlé Österreich GmbH
BWK
Maresi Austria GmbH
Distribution
Retail Structure
Drugstore retailing
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata

List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Number of Births by Region, 2012-2015
Table 3: Marriages & Divorces, 2010-2015
Table 4: Families with Children Under the Age of Three, 2011-2015
Table 5: Family Status, 1994-2015
Table 6: Live Births by Age Group of Mother, 2013 - 2015
Table 7: Number of Women of Childbearing Age by Age Group, 2014 & 2016
Table 8: Working Women, 2010-2016
Table 9: Women in Employment by Age, 2012
Table 10: Breastfeeding Rates by Age of Baby, 2006
Table 11: Breastfeeding Initiation by Socio-Demographic Factors, 2006
Table 12: Market Size, 2016, & Growth Rates, 2010-2016
Table 13: Baby Food: Manufacturer Market Shares, Value, %, 2010-2016
Table 14: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 15: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 16: Powdered Baby Milks: Brand Price Positioning Analysis, 2016
Table 17: Liquid Baby Milks: Brand Price Positioning Analysis, 2016
Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 19: Baby Cereals: Market Segmentation, % Value, 2010-2016
Table 20: Baby Cereals: Brand Price Positioning Analysis, 2016
Table 21: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 22: Baby Meals: Brand Price Positioning Analysis, 2016
Table 23: Baby Meals & Juices: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 24: Baby Juices & Teas: Market Segmentation, Volume & Value, 2010-2016
Table 25: Baby Drinks: Brand Price Positioning, 2016
Table 26: Baby Juices: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 27: Baby Teas: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 28: Finger Foods: Brand Price Positioning, 2016
Table 29: Packaged Food Sales by Channel, € billion, 2009-2015
Table 30: Leading Drugstore Retailers, 2010-2016
Table 31: Baby Food: Sales by Outlet Type, % Value, 2010-2016
Table 32: Key Macro-Economic Indicators, 2010-2017
Table 33: Key Macro-Economic Forecasts, 2016-2022
Table 34: Birth & Population Projections, 2010-2022
Table 35: Baby Population, Number of Babies (’000), 2006-2022
Table 36: Number of Women of Childbearing Age by Age Group, 2014-2020
Table 37: Baby Food: Market Value, Current Prices, 2010-2016
Table 38: Baby Food: Market Value, Constant Prices, 2010-2016
Table 39: Baby Food: Market Value, US$ Million, 2010-2016
Table 40: Baby Food: Market Volume, Tons, 2010-2016
Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 42: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 43: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
Table 44: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 45: Baby Milks: Sector Trends, 2010-2016
Table 46: Baby Milks: Sector Segmentation, Value & Volume, 2010-2016
Table 47: Powder Baby Milks: Brand Price Analysis, 2016
Table 48: Liquid Baby Milks: Brand Price Analysis, 2016
Table 49: Meals : Sector Trends, 2010-2016
Table 50: Drinks : Sector Trends, 2010-2016
Table 51: Imports of Baby Food by Type, Volume, Tons, 2010-2015
Table 52: Imports of Baby Food by Type, Value, € 000, 2010-2015
Table 53: Imports of Baby Food by Country of Origin, Volume, 2013-2015
Table 54: Imports of Baby Food by Country of Origin, Value, 2013-2015
Table 55: Exports of Baby Food by Type, Volume, Tons, 2010-2015
Table 56: Exports of Baby Food by Type, Value, € 000, 2010-2015
Table 57: Exports of Baby Food by Country of Destination, Volume, 2013-2015
Table 58: Exports of Baby Food by Country of Destination, Value, 2013-2015
Table 59: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 60: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 61: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
Table 62: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 63: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 64: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 65: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
Table 66: Baby Food: Per Capita Consumption, Grams, 2016-2022

List of Figures
Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Market Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, % Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016
Figure 6: Baby Milks: Sector Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Milks Segmentation: Product Stage
Figure 9: Baby Cereals : Sector Trends, 2010-2016
Figure 10: Baby Cereals : Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals : Sector Trends, 2010-2016
Figure 12: Baby Meals : Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Baby Drinks : Sector Trends, 2010-2016
Figure 14: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016
Figure 15: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015
Figure 16: Milks & Cereals: Country of Destination, Top Five, % Volume, 2015
Figure 17: Baby Food: Manufacturer Shares, Value, 2016
Figure 18: Baby Food: Manufacturer Shares, Volume, 2016
Figure 19: Baby Food: Market Size, 2016-2022
Figure 20: Baby Food: Market Segmentation, 2022
Figure 21: Baby Food: Per Capita, 2016-2022


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