Baby Food in the USA 2015

 Published On: Oct, 2015 |    No of Pages: 109 |  Published By: Canadean | Format: PDF
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Summary

In 2014, the value of the US baby food market stood at US$ XXX million, representing a decline of 5.6% over the last six years. The market has been hard hit by a decline in the number of births up to 2014, when a small upturn occurred, as well as by the adverse economic climate. In addition to lower births and lower incomes, the baby milks sector, which accounts for some 75.3% of value sales in the total baby food market, has been affected by the consistently increasing number of mothers who breastfeed. Changes in the WIC programme that effectively reduced the amount of subsidised infant formulae sold, have also contributed to significant contractions in this segment.

Key Findings

• In 2014, sales of baby food amounted to XXX tonnes, 15.4% less than in 2008.• Milks account for three-quarters of the value of retail sales and wet meals for around 20%.

• The share of milks has declined over the last six years, as consumption has fallen and prices remained more or less stable in real terms, due to the swing towards toddler milks, with typically lower unit prices than first stage milks.

• Supermarkets are, however, losing share to less traditional discounting outlets, such as mass merchandisers and warehouse stores.

• Abbott and Mead Johnson have traditionally led the market due to the strong positions they hold in the milks sector, and in 2014 they regained this position, after losing out to Nestlé in 2012.


Synopsis

“Baby Food in the USA” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the USA market.What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

• Future projections considering various trends which are likely to affect the industry.


Reasons To Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.• Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

• Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

1 Executive Summary
1.1. Major Developments
1.2. Market Structure
1.3. Per Capita Consumption
1.4. Distribution
1.5. The Suppliers
1.6. The Future
2 Background to the Market
2.1. Births
2.1.1. Live Birth Rates
2.1.2. Live Births by Region
2.1.3. The Baby Population
2.2. The Consumer
2.2.1. Living Standards
2.2.2. Eating Habits
2.3. Socio-Demographic Trends
2.3.1. Family Structure
2.3.2. Births by Age of Mother
2.3.3. Women of Childbearing Age
2.4. Working Women
2.4.1. Female Employment
2.4.2. Maternity Legislation
2.5. Breastfeeding Trends
2.5.1. Breastfeeding Promotion
2.5.2. Breastfeeding Prevalence
2.5.3. Breastfeeding Legislation
2.6. Regulations
2.6.1. Marketing Legislation
2.6.2. Product Safety
3 Market Profile
3.1. Overview
3.1.1. Introduction
3.1.2. Key Features & Developments
3.1.3. Manufacturers & Brands
3.2. Baby Milk
3.2.1. Key Features & Developments
3.2.2. Per Capita Trends
3.2.3. Market Segmentation
3.2.4. Manufacturers & Brands
3.3. Baby Cereals
3.3.1. Key Features & Developments
3.3.2. Per Capita Trends
3.3.3. Sector Segmentation
3.3.4. Manufacturers & Brands
3.4. Baby Meals
3.4.1. Key Features & Developments
3.4.2. Per Capita Trends
3.4.3. Sector Segmentation
3.4.4. Manufacturers & Brands
3.5. Baby Drinks/Juices
3.5.1. Key Features & Developments
3.5.2. Per Capita Trends
3.5.3. Sector Segmentation
3.5.4. Manufacturers & Brands
4 Distribution
4.1. Grocery Structure
4.2. Baby Food Distribution
5 The Suppliers
5.1. Company Profiles
5.1.1. Introduction
5.1.2. Abbott Nutrition
5.1.3. Gerber Products Co - Nestlé Nutrition
5.1.4. Mead Johnson Nutritionals
5.1.5. Beech Nut Nutrition Corp (Hero)
5.1.6. The Hain Celestial Group Inc.
5.1.7. Plum Organics
6 Foreign Trade
6.1. Production
6.2. Imports
6.3. Exports
7 The Future
7.1. Future Determinants
7.1.1. Live Birth Trends
7.2. Future Trends
8 Economic Background
8.1. Political & Economic Summary
8.2. Economic Background
9 Appendix
9.1. What is this Report About?
9.2. Time Frame
9.3. Product Category Coverage
9.4. Methodology
9.5. About ERC - a division of Canadean
9.6. Disclaimer



List of Tables

Table 1: Baby Food: % Growth, 2008-2014
Table 2: Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014
Table 3: Projected Market Size, 2021& Growth Rates, 2014 -2020
Table 4: Live Birth & Population Trends, 2004-2014
Table 5: Births & Birth Rates by Ethnic Origin, 2000-2014
Table 6: Births by State, 2008-2014
Table 7: Baby Population, 2008-2014
Table 8: Trends in Marriages & Divorces, 2008-2012
Table 9: Births by Age of Mother, 2013 & 2014
Table 10: Number of Women of Childbearing Age by Age Group, 2010 & 2014
Table 11: Female Employment Trends, 2008-2014
Table 12: Breastfeeding Rates, 1990-2014
Table 13: Breastfeeding Rates by State, 2014
Table 14: Breastfeeding Rates by Race & Ethnicity, 2000-2011
Table 15: Breastfeeding Rates by Demographic Characteristics, 1996, 2003 &2009
Table 16: Breastfeeding Rates by Demographic Characteristics, 2005
Table 17: Summary of Breastfeeding Legislation by State, 2015
Table 18: Baby Food: Market Value, Current Prices, 2008-2014
Table 19: Baby Food: Market Value, Constant Prices, 2008-2014
Table 20: Baby Food: Market Volume, 2008-2014
Table 21: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Table 22: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Table 23: Baby Food: Per Capita Consumption, 2008-2014
Table 24: Baby Food: Manufacturer Shares by Value, Trends, 2008-2014
Table 25: Baby Food: Manufacturer Representation by Sector, Value, 2014
Table 26: Baby Milks: Sector Trends, 2008-2014
Table 27: Baby Milks: Per Capita Expenditure & Consumption, 2008-2014
Table 28: Baby Milks: Sales by Age Segment, 2008-2014
Table 29: Baby Milks: Segmentation, Value, 2008-2014
Table 30: Infant Formula: Trends in Sector Segmentation, 2012-2014
Table 31: Infant Formula: Sector Segmentation, 2014
Table 32: Baby Milks: Brand Price Positioning Analysis, Powder, 2015
Table 33: Baby Milks: Brand Price Positioning Analysis, Liquid, 2015
Table 34: Baby Milks: Manufacturer Share Trends (Value), 2008-2014
Table 35: Baby Milks: Manufacturer Share Trends (Volume), 2008-2014
Table 36: Baby Milks: Manufacturer Shares by Segment (Value), 2013 & 2014
Table 37: Baby Milks: Brand Shares (Value), 2008-2014
Table 38: Powdered Formula: Leading Brands, 2008-2014
Table 39: Liquid Formula: Leading Brands, 2008-2014
Table 40: Liquid Concentrate: Leading Brands, 2013 & 2014
Table 41: Baby Cereals: Sector Trends, 2008-2014
Table 42: Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014
Table 43: Baby Cereals & Finger Foods: Segmentation, 2004-2014
Table 44: Baby Cereals: Brand Price Positioning Analysis, 2015
Table 45: Baby Finger Foods: Brand Price Positioning Analysis,, 2015
Table 46: Baby Cereals: Brand Shares, 2008-2014
Table 47: Baby Meals: Sector Trends, 2008-2014
Table 48: Baby Meals: Per Capita Expenditure & Consumption, 2008-2014
Table 49: Baby Meals: Brand Price Positioning Analysis, 2015
Table 50: Wet Baby Meals: Manufacturer Shares, Value, 2008-2014
Table 51: Wet Baby Meals: Brand Shares, Value, 2009-2011
Table 52: Wet Baby Meals: Brand Shares, Volume, 2009-2011
Table 53: Frozen Baby Food: Brand Shares, 2009
Table 54: Baby Drinks/Juices: Sector Trends, 2008-2014
Table 55: Drinks/Juices: Per Capita Expenditure & Consumption, 2008-2014
Table 56: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2015
Table 57: Baby Drinks/Juices: Brand Shares, Value, 2008-2014
Table 58: Packaged Food Sales by Channel,US$ Billion, 2009-2015
Table 59: Infant Formula Sales by Outlet Type, 2008-2014
Table 60: Baby Food Sales by Outlet Type, 2008-2014
Table 61: Online v In-store Purchases, 2014
Table 62: In-store Promotion of Baby & Toddler Food by Type, 2015
Table 63: Frequency of Infant Formula Purchase, 2008 & 2014
Table 64: Abbott: Market Representation,Value, 2014
Table 65: Gerber: Market Representation,Value, 2014
Table 66: Mead Johnson: Market Representation, Value, 2014
Table 67: Beech Nut: Market Representation, Value, 2014
Table 68: Hain Celestial: Market Representation, Value, 2014
Table 69: Import Trends, Cereals & Milks, 2008-2014
Table 70: Imports of Cereals & Milks by Country of Origin, Value, 2008-2014
Table 71: Imports of Cereals & Milks by Country of Origin, Volume, 2008-2014
Table 72: Baby Meals: Import Trends, Value, 2008-2014
Table 73: Baby Meals: Import Trends, Volume, 2008-2014
Table 74: Imports of Baby Meals by Country of Origin, Value, 2008-2014
Table 75: Imports of Baby Meals by Country of Origin, Volume, 2008-2014
Table 76: Export Trends, Cereals & Milks, 2008-2014
Table 77: Exports of Cereals & Milks by Country of Destination, Value, 2008-2014
Table 78: Exports of Cereals & Milks by Country of Destination, Volume, 2008-2014
Table 79: Baby Meals: Export Trends, Value, 2008-2014
Table 80: Baby Meals: Export Trends, Volume, 2008-2014
Table 81: Exports of Baby Meals by Country of Destination, Value, 2008-2014
Table 82: Exports of Baby Meals by Country of Destination, Volume, 2008-2014
Table 83: Birth & Population Projections, 2014-2020
Table 84: The Baby Population, 2014-2020
Table 85: Baby Food: Value Forecasts (Current Prices), 2014-2020
Table 86: Baby Food: Value Forecasts (Constant Prices), 2014-2020
Table 87: Baby Food: Volume Forecasts, 2014-2020
Table 88: Baby Food: Per Capita Expenditure Forecasts (Current Prices), 2014-2020
Table 89: Baby Food: Per Capita Expenditure Forecasts (Constant Prices), 2014-2020
Table 90: Baby Food: Per Capita Consumption Forecasts, 2014-2020
Table 91: Economic Indicators, 2008-2015
Table 92: Key Macro-Economic Forecasts, 2014-2020

List of Figures

Figure 1: Baby Food: Market Size, 2008-2014
Figure 2: Baby Food: Market Segmentation, 2014
Figure 3: Manufacturer Shares, Value, 2014
Figure 4: Baby Food: Manufacturer Representative , Volume, 2014

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