Gum in Macedonia

 Published On: Jul, 2015 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
Over the later years of the review period, gum was a somewhat less dynamic category than others in packaged food, in terms of new product development, innovation and new product launches. 2015 was also a slow year for gum in terms of innovation and new product development. With the entry of Lotte Confectionery Co Ltd. in late 2013, the category leader, William Wrigley Jr Co faced competition from another renowned international manufacturer and brand owner.

Euromonitor International's Gum in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
GUM IN MACEDONIA
LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2010-2015
Table 2 Sales of Gum by Category: Value 2010-2015
Table 3 Sales of Gum by Category: % Volume Growth 2010-2015
Table 4 Sales of Gum by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Gum: % Value 2011-2015
Table 6 LBN Brand Shares of Gum: % Value 2012-2015
Table 7 Distribution of Gum by Format: % Value 2010-2015
Table 8 Forecast Sales of Gum by Category: Volume 2015-2020
Table 9 Forecast Sales of Gum by Category: Value 2015-2020
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Gum by Category: % Value Growth 2015-2020
Executive Summary
Moderate Growth Continues in Packaged Food in 2015
Listeria Scare Redefines Processed Meat and Seafood in 2015
Packaged Food Dominated by Domestic Brands; International Players Lead in Innovation
the Retail Distribution of Packaged Food Dominated by Independent Small Grocers
Slower Positive Growth Expected in Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Summary 2 Research Sources

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