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BMI View: A consumer base with some of the strongest purchasing power in the
world, combined with a favourable business and regulatory environment, will
continue to be an attractive characteristic for food and drink companies
operating in Scandinavia. That said, market concentration and a weak demographic
outlook will limit growth for new entrants.
Latest Updates & Industry Developments
-Throughout our forecast period to 2020, household spending will experience
healthy growth in the Nordics, given the region's level of economic development.
Nonetheless, performance will vary by country, with Sweden offering the fastest
growth combined with the strongest demographic profile. On the other hand,
Finland will experience the slowest growth rates across the region.
-Due to the maturity of the food and drink industry, we expect sales to slightly
underperform headline household spending. In addition, we expect opportunities
to be concentrated in premiumisation rather than volume growth.
-A long-term trend affecting the Nordics, as well as most Western European
markets, is rising health awareness among consumers. This will drive sales of
foodstuff with high nutritional content. In the drinks sector, it will boost the
performance of mineral waters and fruit juices at the expense of carbonated soft
-The adoption of healthier lifestyles will have a negative impact on alcoholic
drinks consumption, with consumers drinking less. Combined with strong
government intervention in the sector, the industry will show little dynamism. A
relative bright spot will be the wine industry.