India Breakfast Cereal Market Outlook, 2022

 Published On: Nov, 2016 |    No of Pages: 106 |  Published By: Bonafide Research | Format: PDF
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The need of eating breakfast has been emphasized time and again for a person to be able to take on a busy day. The hustle and bustle around the first meal of the day keeps the packaged breakfast food category on the edge. Packaged breakfast cereals have become an essential part of breakfast in almost all the corners of globe. What were traditionally served as products of principal grains and rice that needed to be heated or cooked before being served, technological advances in the field of breakfast cereal have led to the development of a variety of ready-to-eat products that need no or minimal cooking. In India, cereal marketers are trying to change traditional breakfast norms by increasing the level of penetration and frequency of purchase. Players are banking heavily on urban consumption which has grown on the back of health offerings like oats and muesli.   

According to “India Breakfast Cereal Market Outlook, 2022”, the breakfast cereal market is growing with more than 17% CAGR from the past five years. The market is divided into two categories viz. hot cereals and ready-to-eat (RTE) cereals. Hot cereals include products like oats, oat bran, wheat bran and porridge whereas ready-to-eat (RTE) cold cereals include cornflakes, wheat flakes, choco flakes, muesli, etc. Indian consumers prefer hot breakfasts; hence hot cereal category is growing at a much faster pace than ready to eat cereals. Manufacturers have a range of brands appealing separately to kids and adults. Kellogg’s India, Bagrrys, Marico and PepsiCo are the leading players operating in this market. Owing to urbanization and increased income of people, southern and western markets are registering good amount of sales. Cornflakes, as a product type, dominate the market with highest market share whereas other cereals like oats and muesli add up for the rest.   

Oats and muesli are growing much faster than cornflakes as people are getting more health conscious and venturing into even healthier foods. The primary consumers for breakfast cereals continued to be urban consumers as they prefer a fast arrangement for breakfast due to their hectic lifestyles. To some extent, the market is self-propelled, thanks to higher spending power and growing health awareness. The widespread communications on health, especially on the rising incidence of cardiovascular diseases, diabetes and obesity in Indians have made them more health conscious than before. Not only are influencers such as doctors, nutritionists and the media passing on these messages, the companies assiduously themselves are playing the health card in almost all of their communications.

Key Segments:
Ready-To-Eat (RTE) Breakfast Cereals
Cornflakes
Muesli
Others

Hot Breakfast Cereals
Oats
Others
1. Executive Summary
2. Global Breakfast Cereal Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Ready-To-Eat (RTE) Breakfast Cereal Market
2.1.3. Hot Breakfast Cereal Market
2.2. Market Size By Region
2.2.1. North America Breakfast Cereal Market
2.2.2. Europe Breakfast Cereal Market
2.2.3. Asia-Pacific Breakfast Cereal Market
2.3. Market Share
2.3.1. By Company
2.3.2. By Region
2.3.3. By Category
2.3.4. By Sales Channel
3. India Breakfast Cereal Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Region
3.2.3. By Category
3.2.4. By Product Type
4. India Ready-To-Eat (RTE) Breakfast Cereal Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Cornflakes Market
4.1.3. Muesli Market
4.2. Market Share
4.2.1. By Product Type
4.2.2. By Age (Adult-Children)
5. India Hot Breakfast Cereal Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Market Share By Product Type
5.2. Oats Market Outlook
5.2.1. Market Size By Value
5.2.2. Market Share
5.2.2.1. By Company
5.2.2.2. By Oat Mix (Plain/Savoury)
6. Product Price & Variant Analysis
7. India Economic Snapshot
8. Policy & Regulatory Landscape
9. Trade Dynamics
9.1. Import
9.2. Export
10. Channel Partner Analysis
11. India Breakfast Cereal Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
12.1. Health and Convenience Going Hand-in Hand
12.2. Modern Retail Formats - A Good Marketing Platform
12.3. Growing Recognition of Oats as a Healthy Breakfast
12.4. Breakfast Cereals filling the gap created by Instant Noodles
12.5. Innovation in the form of Traditional and Fruit Flavored Products
13. Competitive Landscape
13.1. Porter's Five Forces
13.2. Company Profiles
13.2.1. Kellogg India Pvt. Ltd.
13.2.2. PepsiCo India Holdings Pvt. Ltd.
13.2.3. Bagrrys India Limited
13.2.4. Marico Limited
13.2.5. GlaxoSmithKline Consumer Healthcare Ltd.
13.2.6. Nestle India Limited
13.2.7. Patanjali Ayurved Limited
13.2.8. Mohan Meakin Limited
13.2.9. Express Foods Pvt. Ltd.
13.2.10. Future Consumer Enterprise Ltd.
14. Strategic Recommendations
15. Disclaimer   

LIST OF FIGURES
Figure-1: Global Breakfast Cereal Market Size – By Value 2011-2016 (USD Billion)
Figure-2: Global Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-3: Global Ready-To-Eat Breakfast Cereal Market Size – By Value 2011-2016 (USD Billion)
Figure-4: Global Ready-To-Eat Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-5: Global Hot Breakfast Cereal Market Size – By Value 2011-2016 (USD Billion)
Figure-6: Global Hot Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-7: North America Breakfast Cereal Market Size – By Value 2011-2016 (USD Billion)
Figure-8: North America Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-9: Europe Breakfast Cereal Market Size – By Value 2011-2016 (USD Billion)
Figure-10: Europe Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-11: Asia-Pacific Breakfast Cereal Market Size – By Value 2011-2016 (USD Billion)
Figure-12: Asia-Pacific Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-13: Global Breakfast Cereal Market Share – By Company 2016 & 2022F
Figure-14: Global Breakfast Cereal Market Share – By Region 2016 & 2022F
Figure-15: Global Breakfast Cereal Market Share – By Category 2016 & 2022F
Figure-16: Global Breakfast Cereal Market Share – By Sales Channel 2016 & 2022F
Figure-17: India Breakfast Cereal Market Size – By Value 2011-2016 (INR Crore)
Figure-18: India Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-19: India Breakfast Cereal Market Share – By Company 2016 & 2022F
Figure-20: India Breakfast Cereal Market Share – By Region 2016 & 2022F
Figure-21: India Breakfast Cereal Market Share – By Category 2016 & 2022F
Figure-22: India Breakfast Cereal Market Share – By Product Type 2016 & 2022F
Figure-23: India Ready-To-Eat Breakfast Cereal Market Size – By Value 2011-2016 (INR Crore)
Figure-24: India Ready-To-Eat Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-25: India Cornflakes Market Size – By Value 2011-2022F (INR Crore)
Figure-26: India Muesli Market Size – By Value 2011-2022F (INR Crore)
Figure-27: India Ready-To-Eat Breakfast Cereal Market Share – By Product Type 2016 & 2022F
Figure-28: India Ready-To-Eat Breakfast Cereal Market Share – By Age 2016 & 2022F
Figure-29: India Hot Breakfast Cereal Market Size – By Value 2011-2016 (INR Crore)
Figure-30: India Hot Breakfast Cereal Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-31: India Hot Breakfast Cereal Market Share – By Product Type 2016 & 2022F
Figure-32: India Oats Market Size – By Value 2011-2022F (INR Crore)
Figure-33: India Oats Market Share – By Company 2016 & 2022F
Figure-34: India Oats Market Share – By Oat Mix 2016 & 2022F
Figure-35: Distribution Channel followed by breakfast cereal manufacturers in India
Figure-36: Share of Different Sales Channel in India Breakfast Cereal Market - 2016 & 2022F
Figure-37: Porter's Five Forces Meter of Indian Breakfast Cereal Market   

LIST OF TABLES
Table-1: Pricing Analysis of Various Cornflakes Brands in India 2016 (Price/500gram)
Table-2: Pricing Analysis of Various Oat Brands in India 2016 (Price/500gram)
Table-3: Pricing Analysis of Various Muesli Brands in India 2016 (Price/500gram)
Table-4: India Economic Profile – 2015
Table-5: Import Duty Structure for Cornflakes & Oats in India 2015-16
Table-6: Import of Cornflakes in India – Value & Volume 2010-11 to 2015-16
Table-7: Import of Oats in India – Value & Volume 2010-11 to 2015-16
Table-8: Countries exporting Cornflakes & Oats to India 2015-16
Table-9: Export of Cornflakes from India – Value & Volume 2010-11 to 2015-16
Table-10: Export of Oats from India – Value & Volume 2010-11 to 2015-16
Table-11: Countries Importing Cornflakes & Oats From India 2015-16
Table-12: Key Facts of Kellogg India Pvt. Ltd.
Table-13: Key Facts of PepsiCo India Holdings Pvt. Ltd.
Table-14: Key Facts of Bagrrys India Limited
Table-15: Key Facts of Marico Limited
Table-16: Key Facts of GlaxoSmithKline Consumer Healthcare Ltd.
Table-17: Key Facts of Nestle India Limited
Table-18: Key Facts of Patanjali Ayurved Limited
Table-19: Key Facts of Mohan Meakin Limited
Table-20: Key Facts of Express Foods Pvt. Ltd.
Table-21: Key Facts of Future Consumer Enterprise Ltd.

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