Consumer and Market Insights: Ice Cream Market in China

 Published On: Sep, 2015 |    No of Pages: 115 |  Published By: Canadean | Format: PDF
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Summary

Ice Cream is an increasingly popular choice in China as busy consumers look for a tasty product to provide them with relaxation and comfort. Rapid industrialization and urbanization in the country is steadily increasing the number of time-pressured consumers needing to take some time out; Ice Cream’s indulgent nature means it can facilitate escapism for many consumers, which is furthering its growth in the country.

Key Findings

• China’s Ice Cream market is one of the largest among major nations, which can be attributed to the large population size. Despite this however, per capita consumption levels are low, hence providing many opportunities for further sales in the market

• Women have a greater preference for Ice Cream which can provide them with the necessary time out from balancing work and home commitments

• Chinese consumers are feeling increasingly time-scarce, causing them to look to Ice Cream to provide moments of relaxation and escapism

• Chinese consumers are seeking the highest quality Ice Cream, classifying the product as an indulgent treat that is worth trading up for

Synopsis

The Consumer and Market Insights: Ice Cream Market in China report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

• Figures that showcase the number of times consumers of different age groups and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

• A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

• The degree of influence that 20 key consumer trends have on Ice Cream consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

• Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

• International and China-specific product innovation examples targeting key consumer needs – compare your products against the top performers

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Table of Contents

Introduction
Classifications and definitions
Methodology Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Chinese Ice Cream market
Historical and projected sales in the Chinese Ice Cream market
Degree of trade up/down-trade in the Chinese Ice Cream market
Comparison of Chinese Ice Cream market compared to other key countries
Market volume of Chinese Ice Cream by category
Historical and project market value of Chinese Ice Cream by category
Winners and losers in the Chinese Ice Cream market
Segment share of the category and change in market share in the Chinese Ice Cream market
Penetration of private label, by categories, in the Chinese Ice Cream market
Private label performance compare to national brands in the Chinese Ice Cream market
Leading companies in the Chinese Ice Cream market by category
Leading brands in the Chinese Ice Cream market by category Retailer and packaging
Leading retailers in the Chinese food market
Leading distribution channels in the Chinese Ice Cream market
Leading distribution channels by category in the Chinese Ice Cream market
Chinese Ice Cream market by type of packaging
Chinese Ice Cream market by type of packaging closure/outer
Chinese Ice Cream market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Chinese Ice Cream market
Private Label consumption occasions by age and gender in the Chinese Ice Cream market
Under/Over-consumption levels in the Chinese Ice Cream market by gender and age
Consumption frequency by type of consumer in the Chinese Ice Cream market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Chinese Ice Cream market Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Chinese Ice Cream market
Market volume of the Chinese Ice Cream market by category and trend
For leading trends in the Chinese Ice Cream market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Chinese Ice Cream market
How to target the trend in the Chinese Ice Cream market
How the trend will evolve in the Chinese Ice Cream market Innovation examples
New product examples launched in the Chinese Ice Cream market
New product examples launched in the global Ice Cream market Actions and Recommendations
How to successfully target key trends in the Chinese Ice Cream market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables

Table 1: Country Indicators – overall food value and volume, 2014
Table 2: Market value analysis in LCU and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Inter-country volume and growth analysis, 2009-2019
Table 5: Average prices (CNY) by category, 2014
Table 6: Segment level analysis by category, 2014
Table 7: Leading retailers and store count
Table 8: Over/ under consumption by gender and age, 2014
Table 9: Level of influence of a consumer survey trend on consumption by volume, 2014
Table 10: Level of influence of a consumer survey trend on consumption by category volume , 2014


List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population ,CPI (2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (CNY, USD) and volume analysis, 2009-2019
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Consumers purchase behavior - Trading up/down, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Private label penetration by categories, 2014
Figure 9: Private label and brand share growth, 2011-2014
Figure 10: Leading companies by categories with market share, 2014
Figure 11: Leading brands by categories with market share, 2014
Figure 12: Leading distribution channels, overall food, 2010-2013
Figure 13: Leading distribution channels by category, 2014
Figure 14: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 16: Consumption occasions by gender and age, 2014
Figure 17: Private label occasions by gender and age, 2014
Figure 18: Heavy, medium, or light consumption by gender, 2014
Figure 19: Heavy, medium, or light consumption by age, 2014
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2014
Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 21: Innovative new product launch – global and country specific

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