Consumer and Market Insights: Ice Cream Market in Brazil

 Published On: Jan, 2016 |    No of Pages: 43 |  Published By: Canadean | Format: PDF
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The Ice Cream market in Brazil is forecast to register slow growth in both value and volume terms during 2015-2019. The Take-home and Bulk Ice Cream category will register fastest growth in off-trade sales, while Artisanal Ice Cream is forecast to register fastest growth in On-trade sales during 2015-2019.

Key Findings

• Of the three categories analyzed, Take-home and Bulk Ice Cream will be the largest as well as fastest growth category, registering a CAGR of 3.0% during 2015-2019

• Hypermarkets & Supermarkets is the leading distribution channel in Brazil’s Food market accounting for half of the distribution share.

• Sleeve is the only outer type used for packaging of Ice Cream products in Brazil

• The Ice Cream market in the country is competitive and is led by players such as Unilever Plc and Nestlé S.A.


Consumer and Market Insights report on the Ice Cream market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2015-2019

• Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve - Single Serve and Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
• National retail and foodservice figures –Key Takeouts

Market Overview
• Value and volume -Brazil’sIce Cream market
• Historic and forecast volume consumption in Brazil'sIce Cream market
• Volume of Brazil'sIce Cream market by category
• Historical and forecast value of Brazil'sIce Cream market by category
• Winners and losers in Brazil'sIce Cream market
• Average category level pricing in Brazil'sIce Cream market
• Segment share of the category and change in market share in Brazil'sIce Cream market

Retail Landscape and Key Distribution Channels
• Leading retailers in Brazil'sFood market
• Leading distribution channels in Brazil'sIce Cream market
• Leading distribution channels by category in Brazil'sIce Cream market

• Ice Cream market by type of packaging material/container
• Ice Cream market by type of packaging closure/outer
• Ice Cream market by type of packaging, forecasts

Brand and Private Label Share
• Penetration of private label by categories in the Brazil's Ice Cream market
• Private label performance compare to national brands in Brazil's Ice Cream market
• Leading brands in Brazil's Ice Creammarket by category

• Country context
• Sector overview
• Category data
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2014
Table 2: Market value analysis in BRL and US$, 2010-2019
Table 3: Market volume growth analysis, 2015-2019
Table 4: Average prices (BRL and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market value (BRL, US$) and volume analysis, 2010-2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2019
Figure 6: Change in market share by category, 2015-2019
Figure 7: Leading distribution channels, overall food, 2010-2013
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 11: Private label penetration by categories, 2014
Figure 12: Private label and brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014

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