The U.S. Weight Loss Market: 2015 Status Report & Forecast

 Published On: Jan, 2015 |    No of Pages: 64 |  Published By: Marketdata Enterprises Inc | Format: PDF
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This new Marketdata report presents a wrap-up of 2014 performance for the U.S. weight loss market. The value of the market actually declined by 1.1% to $59.8 billion, largely as a result of slumping diet soft drink sales, and flat performance in most other market segments—including the large chains. The market is forecast to grow by 1.4% this year, as the DIY dieting trend continues. There are bright spots, however, including medical weight loss programs by MDs, and the meal replacements market.

The report covers discussions of: 2014 market performance, recent competitor developments and top management turnover, latest dieter trends, rankings of top diet programs, new programs and ad campaigns for 2015 diet season (by Weight Watchers, Jenny Craig, Nutrisystem), the paradigm shift from diet PRODUCTS to diet SERVICES, dieter demographics/latest trends, why the Affordable Care Act can be profitable for companies providing counseling (who qualifies?), CVS and other drugstore chain’s mini-clinic programs, MLM channels weight loss & fitness apps – how big a threat?, new diet books, reasons why market growth is slow – how diet companies can execute better, customize programs, form new retail partnerships, and more.

The U.S. weight loss market has entered a new phase of flat to low growth, constrained mainly by a weak economy and a shift to do-it-yourself plans by consumers. Yet, some competitors are doing well, and many untapped niches exist.

Individual Status Reports for the major weight loss market segments (2014 performance/dollar value, 2015 forecasts)… diet soft drinks, artificial sweeteners, health clubs, commercial weight loss chains, health clubs, OTC meal replacements and diet pills, diet websites & apps, medical programs (MDs, hospitals/clinic programs, Rx diet drugs, bariatrician plans, VLCD programs), low-calorie dinner entrees, diet books.

Summary & Performance of The U.S. Weight Loss Market in 2014 1-11
- Discussion of market paradigm shift, from emphasis on diet products To diet services
- Advertising campaigns: descriptions of new ads by Weight Watchers, Jenny, NutriSystem, measured media spending for 1st 9 months of 2014., strategies
- Marketdata’s major 2015 Forecasts: Discussion of 8 major areas: convenience, retail outlets, growth of medical programs, advertising
strategies, customization, untapped niches, apps outlook, etc.
- Table: $ value of weight loss products vs. services, 2014 growth rates
- Table: Total diet mkt. value, segments value: 2010-2014
- Table: 2015 forecasted growth rates, by market segment

Recent Competitor Developments 12-19
- Summaries of new programs launched for 2015 diet season: Weight Watchers, Jenny Craig, NutriSystem, Medifast
- NutriSystem Fast Five Plan, affiliation with 4,000 Walmart stores NS D Jump Start kit) – description, prices
- Weight Watchers Simple Start 2-week plan – description, prices
- 3rd Quarter 2014 financial performance of Weight Watchers, NutriSystem, Medifast. Guidance for full-year sales, information gleaned form conference calls with stock analysts, Marketdata commentary and opinions.

Dieter Demographics, Dieter Trends, New Fads 20-22
- Discussion of total number of U.S. dieters, percent that are DIY dieters
- Research survey finds avg. number of diets a woman tries in her lifetime
- Annual ranking of the diet plans by U.S. News magazine: best weight loss diet, easiest plan to follow, etc.
- Gallup Survey findings: dieter intentions don’t match their actions.
- 91% of college age women trying to lose weight, new research
- Latest diet books on the bestseller list: 20/20 plan by Dr. Phil McGraw

Medical Weight Loss Chains Have the Momentum 23-28
- Summary: macro trends
- Who provides medical weight loss: bariatricians, other MDs, hospitals, VLDS, clinics, turnkey vendors, etc.
- Newly emerging medical chains, why small-mid-sized chains are growing and how (licensing, franchising), profile of Nuviva, Dr. G’s Weight Loss
- Discussion of Obamacare’s preventive health benefit, coverage of obesity screening & counseling, opportunities for MDs, Nurses, Nurse, Physicians Assistants - terms & conditions, who qualifies to provide counseling, diet companies that have an advantage, reimbursement rates for counseling and exams.
- Obesity classified as a disease by the AMA, Doctors told to be more proactive in fighting obesity, opportunities for counseling revenues
- New competitors: CVS drugstore chain and their DASH diet at its healthcare mini-clinics, description of, costs, opportunity for diet companies to partner with other drugstore chains (Walgreens, Rite Aid, etc.).

Weight Loss Is Moving To New Retail Channels 29-32
- Discussion of factors influencing the move to non-traditional distribution channels: convenience, price
- Profile of CVS mini-clinics and DASH Diet program (Dietary Approaches to Stop Hypertension, gov’t. plan rated the #1): how it works, price
- Profile of RediClinics and their Weigh Forward program: how it works, price
- Increased popularity of MLM (multi-level marketing) as distribution channel for weight loss products, major findings of Marketdata’s 2014 study – mkt. size, key competitors (Herbalife, Vuisalis, Medifast-Take Shape for Life, Nu-Skin, etc.), no. of independent contractors, mkt. growing 12%/year, avg. earnings, type products sold, why MLM is popular as a part-time job. Diet products market worth $2.2 bill. in U.S. and equals 42% of world total.

Weight Loss & Fitness Apps: How Big A Threat? 33-43
- Discussion of weight loss apps: why diet companies are overemphasizing their competitive threat and not looking internally at what’s wrong with their own programs/services
- Descriptions of most popular fitness/weight loss apps: MyFitnessPal, LoseIt, Fooducate, Diet2Go, WeightBot, Noom, DietPoint
- Research that shows diet apps don’t work for losing weight
- Table: the major weight loss websites, year created, Alexa traffic ranks for 2015 vs. 2014.
- Online dieters profile: 8-year data (2005-2012) from database (Marketdata website): online dieters % by: gender, age, diet budget, preferred location of diet program.
- List of the major weight loss websites and their owners.

Market Segment Status Reports & 2015 Outlooks 44-59
Diet Soft Drinks Market 44
- Discussion of consumer attitude shift away from diet sodas, avoidance of artificial sweeteners
- 2014 industry sales, 2015 forecast

Health Clubs Industry 45
- Discussion of 2014 performance, no. of health clubs, club members, member trends
- 2014 industry sales, 2015 forecast

Commercial Weight Loss Chains 46
- Analysis of reasons why revenues fell in 2014, economy, bad weather, no new compelling programs in 2014 diet season, untapped niches not served, top management turnover, poor execution, flat is the new growth, not enough retail partners, price resistance
- Discussion of Jenny Craig sales by Nestle, combination with Curves, analyst estimates of current revenues
- under new management, new strategy, new positioning
- NutriSystem’s focus on profitability, cost control, making program more customized
- Table: 2014 vs. 2013 sales of the top 4 commercial chains
- 2014 industry sales, 2015 forecast

Diet Books Market, Exercise DVDs Market 50
- List of 2014 bestsellers, early 2015 bestsellers, descriptions of plans
- Market size: 2014, 2015 forecast.

Medical Weight Loss Programs 52
- Summary: definition of this segment of the market, why it’s so large Bariatricians 52
- Discussion of the profession’s lack of visibility, no help from its trade group, opinions of market consultants, why an increase in weight loss surgeries not helping bariatricians’ caseload.

- 2014 industry sales, 2015 forecast
Hospital & clinic-based programs, MD programs 53
- Discussion of differences between weight loss programs offered via: hospitals, medical clinic chains, and independent MDs
- 2014 performance of major medical chains: Lindora, Smart For Life, Centers for Medical Weight Loss, Medifast Clinics, Medi-Weightloss: % change in revenues, outlooks
- 2014 industry sales, 2015 forecast.

VLCD/LCD programs 54
- Discussion of status of very low calorie/low calorie medically monitored programs by vendors, used as turnkey programs by hospitals & clinics and MD practices, HMR outlook
- 2014 industry sales, 2015 forecast
Prescription obesity drugs market 55
- Analysis of minimal sales of Qsymia, Belviq – reasons for poor sales, marketing partners, restrictions, moderate weight loss, costs, coverage by insurers, etc.
- New market entrants in 2014; Contrave
- 2014 industry sales, 2015 forecast

Retail & Multi-level meal replacements, OTC diet pills 58
- Discussion of why meal replacements are outpacing OTC diet pills in growth, big success of MLM companies: Herbalife, Visalus
- Unilever thinking of selling Slim-Fast brand, estimated sales
- OTC diet pills, sales reported by Chain Drug Review
- 2014 industry sales, 2015 forecast

Reference Directory of Industry Sources 60-64
Directory of trade associations, market consultants, special reports – name, address, phone, website, key contacts.

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