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Japanese company Lion Corp dropped out of home careís global top 10 in 2013 as it continued to rely heavily on its domestic market. This profile analyses Lionís strategies for dealing with the growing challenges it faces in Japan, including rivals pioneering emergent product categories, and examines opportunities for it to strengthen its presence in the wider Asia Pacific region.Lion Corp in Home Care (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.