Gardening in Brazil

 Published On: May, 2017 |    No of Pages: 15 |  Published By: Euromonitor | Format: PDF
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Brazilians are increasingly opting to live in apartments rather than houses, especially in large cities. In densely populated urban areas, there is little space for gardens. Thus, it is more common to see consumers planting herbs and spices on apartment balconies. This trend has been driven by an increased interest in cooking at home, as well as the widespread popularity of cookery shows in Brazil. As a result, sales of products such as plants and growing media increased in 2016.

Gardening in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN BRAZIL

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Executive Summary
Home and Garden Continues To Be Adversely Impacted by the Economic Climate
Zero Waste
All About Money
Direct Sellers Continue To Record Positive Growth in 2016
Recovery in Sales Only Likely To Be Seen From 2018 Onwards
Key Trends and Developments
Continuing Slowdown in Economic Activity Changes Consumers' Habits
Direct Selling Continues To Post A Positive Performance in 2016
Incandescent Lamps - One Last Gasp Before They Disappear
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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