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After the divestment of its dragging North American business, Akzo Nobel is focusing on its key European market, where recovery is soon expected, and is expanding capacity in its high-growth markets in Asia and Latin America. In the meantime the restructuring of its operations to a more cost-efficient, performance-driven business has laid the base for a sustainable future. For Akzo Nobel this seems the perfect time for growth.Akzo Nobel NV in Home and Garden (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Home and Garden market. The report examines the companyís performance by region and category, itís brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving successProduct coverage: Gardening, Home Furnishings, Home Improvement, Homewares. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home and Garden market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
Scope of the ReportStrategic EvaluationCompetitive PositioningCategory and Geographic OpportunitiesBrand StrategyOperationsRecommendations