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As the category has been reaching saturation in urban areas, manufacturers have tried to tap into the potential of rural areas, where Dengue is a more threatening disease. SC Johnson & Son and Mosfly Vietnam Co Ltd have concentrated on marketing campaigns to promote Dengue prevention methods, including using insecticides. Other than that, 2013 was a silent year for this category with no significant new product launches.Home Insecticides in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home Insecticides market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 1 Sales of Home Insecticides by Category: Value 2008-2013Table 2 Sales of Home Insecticides by Category: % Value Growth 2008-2013Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2013Table 4 NBO Company Shares of Home Insecticides: % Value 2009-2013Table 5 LBN Brand Shares of Home Insecticides: % Value 2010-2013Table 6 Forecast Sales of Home Insecticides by Category: Value 2013-2018Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2013-2018Executive SummarySluggish Economy Results in Declining Sales Rates in 2013H5n1 and Hand, Foot and Mouth Contamination Increases Sales of Sterilising ProductsMost Home Care Categories Are Dominated by International ManufacturersIndependent Small Grocers Is the Most Popular Distribution ChannelA Positive Outlook for Home Care ProductsKey Trends and DevelopmentsEconomy Affects Home Care Consumption NegativelyConsumers Support Local and Private Label Home Care ProductsIncreasing Hygiene-awareness Boosts Sales of Sterilising ProductsBio-products Start To Penetrate the Vietnam MarketMarket IndicatorsTable 8 Households 2008-2013Market DataTable 9 Sales of Home Care by Category: Value 2008-2013Table 10 Sales of Home Care by Category: % Value Growth 2008-2013Table 11 NBO Company Shares of Home Care: % Value 2009-2013Table 12 LBN Brand Shares of Home Care: % Value 2010-2013Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013Table 14 Distribution of Home Care by Format: % Value 2008-2013Table 15 Distribution of Home Care by Format and Category: % Value 2013Table 16 Forecast Sales of Home Care by Category: Value 2013-2018Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018SourcesSummary 1 Research Sources