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While PZ Cussons sustained its performance with a healthy growth of 6% in 2013, home care remained a secondary focus to the company's operation, which is increasingly steering towards beauty and personal care. With products available in a number of disparate markets that has very different consumer needs and operating infrastructures, PZ Cussons is struggling to maximize its product appeal and growth potential. A decision is needed for the company to focus its resources more efficiently going fo...PZ Cussons Plc in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
Scope of the ReportStrategic EvaluationCompetitive PositioningMarket AssessmentGeographic and Category OpportunitiesBrand StrategyOperationsRecommendations