Home Care in South Africa

 Published On: Mar, 2015 |    No of Pages: 83 |  Published By: Euromonitor | Format: PDF
The majority of South African consumers remained under severe financial pressure during 2014, favouring low-priced products and forgoing purchases of discretionary items which are not seen as essential. However, consumer spending is set to increase from 2015 onwards, albeit at a slow pace, rising to 2011 levels only after 2016. The majority of consumers are therefore set to remain highly price conscious and less brand loyal as affordability becomes increasingly important when selecting...

Home Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Constrained Consumer Spending Impact Consumer Spending Patterns
Rising Popularity of Increasing Range of Private Label Products
Highly Competitive Retailing Industry Influences Sales of Home Care
Supermarkets Remains the Most Popular Retail Distribution Channel for Home Care
Steady Growth Expected To Continue Building in Home Care Over the Forecast Period
Key Trends and Developments
Consumer Spending Remains Under Pressure
South African Consumers Increasingly Open To Private Label Products As They Become Less Brand Loyal in General
Intense Competition Between Major Players Remains A Hallmark of the Competitive Landscape in Home Care As South Africans Look for Value
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Bliss Chemicals (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 2 Bliss Chemicals (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bliss Chemicals (Pty) Ltd: Competitive Position 2014
Pick 'n' Pay Retailers (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 4 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Summary 5 Pick 'n' Pay Retailers (Pty) Ltd: Operational Indicators
Company Background
Private Label
Summary 6 Pick 'n' Pay Retailers (Pty) Ltd: Private Label Portfolio
Internet Strategy
Summary 7 Pick 'n' Pay Retailers (Pty) Ltd: Share of Sales Generated by Internet Retailing
Reckitt Benckiser South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser South Africa (Pty) Ltd]: Key Facts
Company Background
Production
Summary 9 Reckitt Benckiser South Africa (Pty) Ltd: Production Statistics 2014
Competitive Positioning
Summary 10 Reckitt Benckiser South Africa (Pty) Ltd : Competitive Position 2014
Tiger Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 11 Tiger Brands Ltd: Key Facts
Summary 12 Tiger Brands Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Tiger Brands Ltd: Competitive Position 2014
Unilever South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 14 Unilever South Africa (Pty) Ltd: Key Facts
Company Background
Production
Summary 15 Unilever South Africa (Pty) Ltd: Production Statistics 2014
Competitive Positioning
Summary 16 Unilever South Africa (Pty) Ltd : Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 14 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2009-2014
Table 20 Sales of Bleach: % Value Growth 2009-2014
Table 21 NBO Company Shares of Bleach: % Value 2010-2014
Table 22 LBN Brand Shares of Bleach: % Value 2011-2014
Table 23 Forecast Sales of Bleach: Value 2014-2019
Table 24 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2009-2014
Category Data
Table 26 Sales of Dishwashing by Category: Value 2009-2014
Table 27 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 29 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 30 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2009-2014
Table 33 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 35 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 36 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 37 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2009-2014
Category Data
Table 40 Sales of Laundry Care by Category: Value 2009-2014
Table 41 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 42 Sales of Laundry Aids by Category: Value 2009-2014
Table 43 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 44 Sales of Laundry Detergents by Category: Value 2009-2014
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 46 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 47 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 48 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 49 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 50 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 51 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 53 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2009-2014
Table 56 Sales of Polishes by Category: % Value Growth 2009-2014
Table 57 NBO Company Shares of Polishes: % Value 2010-2014
Table 58 LBN Brand Shares of Polishes: % Value 2011-2014
Table 59 Forecast Sales of Polishes by Category: Value 2014-2019
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2009-2014
Table 62 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 65 NBO Company Shares of Surface Care: % Value 2010-2014
Table 66 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 69 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2009-2014
Table 72 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 73 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 74 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 75 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019












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