Home Care in Pakistan

 Published On: Mar, 2015 |    No of Pages: 51 |  Published By: Euromonitor | Format: PDF
Increasing urbanisation and awareness is leading consumers to seek better lifestyles. As household income increases, consumers are looking for quality products for improved lifestyles. This has led them to spend more on home care products. A significant credit goes to companies who have spent heavily on marketing campaigns in order to make consumers aware of the benefits of the products.

Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Increased Awareness of Products Ensures Growth
Intense Marketing Competition Drives Sales
Multinational Companies Continue To Dominate
Modern Retailing Drives Home Care
Steady Growth Expected As Political and Economic Situation Improves
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Distribution of Home Care by Format: % Value 2009-2014
Table 7 Distribution of Home Care by Format and Category: % Value 2014
Table 8 Forecast Sales of Home Care by Category: Value 2014-2019
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Colgate-Palmolive (pakistan) Ltd in Home Care (pakistan)
Strategic Direction
Key Facts
Summary 2 Colgate-Palmolive (Pakistan) Ltd: Key Facts
Summary 3 Colgate-Palmolive (Pakistan) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Colgate-Palmolive (Pakistan) Ltd: Competitive Position 2014
Reckitt Benckiser Pakistan Ltd in Home Care (pakistan)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser Pakistan Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Reckitt Benckiser Pakistan Ltd: Competitive Position 2014
Unilever Pakistan Ltd in Home Care (pakistan)
Strategic Direction
Key Facts
Summary 7 Unilever Pakistan Ltd: Key Facts
Summary 8 Unilever Pakistan Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Unilever Pakistan Ltd: Competitive Position 2014~
Table 10 Sales of Air Care by Category: Value 2009-2014
Table 11 Sales of Air Care by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Air Care: % Value 2010-2014
Table 13 LBN Brand Shares of Air Care: % Value 2011-2014
Table 14 Forecast Sales of Air Care by Category: Value 2014-2019
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2014-2019~
Table 16 Sales of Bleach: Value 2009-2014
Table 17 Sales of Bleach: % Value Growth 2009-2014
Table 18 NBO Company Shares of Bleach: % Value 2010-2014
Table 19 LBN Brand Shares of Bleach: % Value 2011-2014
Table 20 Forecast Sales of Bleach: Value 2014-2019
Table 21 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 22 Household Possession of Dishwashers 2009-2014
Category Data
Table 23 Sales of Dishwashing by Category: Value 2009-2014
Table 24 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 26 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 27 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019~
Table 29 Sales of Home Insecticides by Category: Value 2009-2014
Table 30 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 31 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 32 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 33 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Competitive Landscape
Prospects
Category Indicators
Table 35 Household Possession of Washing Machines 2009-2014
Category Data
Table 36 Sales of Laundry Care by Category: Value 2009-2014
Table 37 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 38 Sales of Laundry Aids by Category: Value 2009-2014
Table 39 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 40 Sales of Laundry Detergents by Category: Value 2009-2014
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 42 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 43 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 44 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 45 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 46 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 48 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019~
Table 50 Sales of Polishes by Category: Value 2009-2014
Table 51 Sales of Polishes by Category: % Value Growth 2009-2014
Table 52 NBO Company Shares of Polishes: % Value 2010-2014
Table 53 LBN Brand Shares of Polishes: % Value 2011-2014
Table 54 Forecast Sales of Polishes by Category: Value 2014-2019
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2014-2019~
Table 56 Sales of Surface Care by Category: Value 2009-2014
Table 57 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 58 NBO Company Shares of Surface Care: % Value 2010-2014
Table 59 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 60 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019~
Table 62 Sales of Toilet Care by Category: Value 2009-2014
Table 63 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 64 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 65 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 66 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 67 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

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