Procter & Gamble UK Ltd in Home Care (United Kingdom)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Procter & Gamble is committed to a strategy of offering products at a higher price point in the home care market. It is fair to say that in an environment where consumers are looking to save money where possible, this strategy has simply not worked thus far. That said, Procter & Gamble is likely to continue to pursue this strategy, which could bear fruit over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Procter & Gamble UK Ltd: Key Facts
Summary 2 Procter & Gamble UK Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Procter & Gamble UK Ltd: Competitive Position 2014

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