Procter & Gamble UK Ltd in Tissue and Hygiene (United Kingdom)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Procter & Gamble is keen to streamline its brand portfolio at the start of the forecast period. The company stated in August 2014 that it may sell around half of its overall brands, thus cutting employee numbers and costs. This is likely to see the company shed around 90-100 brands. However, this move is expected to impact the company's beauty and personal care portfolio, with the company likely to retain core tissue and hygiene brands such as Pampers, Always and Tampax. Some of the company's...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Procter & Gamble UK Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Procter & Gamble UK Ltd: Competitive Position 2014

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