Home Care in Austria

 Published On: Jan, 2016 |    No of Pages: 80 |  Published By: Euromonitor | Format: PDF
Home care overall posted good value growth in 2015 but still slowed down slightly compared to the review period, which was mainly attributable to the growing influence of private label and fiercer competition between leading multinationals. While air care and home insecticides were the clear leaders in home care in 2015, the negative performance of bleach as well as flat value growth seen in laundry care and polishes prevented overall home care from seeing a better performance. Dishwashing,...

Euromonitor International's Home Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME CARE IN AUSTRIA
 
LIST OF CONTENTS AND TABLES
 
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 1 Research Sources
Claro Products GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 2 Claro Products GmbH: Key Facts
Summary 3 Claro Products GmbH: Operational Indicators
Competitive Positioning
Summary 4 Claro Products GmbH: Competitive Position 2015
Dm-drogerie Markt GmbH & Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 5 dm-Drogerie Markt GmbH & Co KG: Key Facts
Summary 6 dm-Drogerie Markt GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 7 dm-Drogerie Markt GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 8 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 9 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2015
Henkel Central & Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 10 Henkel Central & Eastern Europe GmbH: Key Facts
Summary 11 Henkel Central & Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 12 Henkel Central & Eastern Europe GmbH: Competitive Position 2015
Hofer Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 13 Hofer KG: Key Facts
Summary 14 Hofer KG: Operational Indicators
Production
Private Label
Summary 15 Hofer KG: Private Label Portfolio
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 16 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 17 Reckitt Benckiser Austria GmbH: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 15 NBO Company Shares of Air Care: % Value 2011-2015
Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 18 Bleach by Type: % Value Analysis 2010-2015
Table 19 Sales of Bleach: Value 2010-2015
Table 20 Sales of Bleach: % Value Growth 2010-2015
Table 21 NBO Company Shares of Bleach: % Value 2011-2015
Table 22 LBN Brand Shares of Bleach: % Value 2012-2015
Table 23 Forecast Sales of Bleach: Value 2015-2020
Table 24 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2010-2015
Category Data
Table 26 Sales of Dishwashing by Category: Value 2010-2015
Table 27 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 28 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 29 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 30 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2010-2015
Table 33 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 35 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 36 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 37 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2010-2015
Category Data
Summary 19 Automatic Detergents by Type: % Value Analysis 2010-2015
Table 40 Sales of Laundry Care by Category: Value 2010-2015
Table 41 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 42 Sales of Laundry Aids by Category: Value 2010-2015
Table 43 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 44 Sales of Laundry Detergents by Category: Value 2010-2015
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 46 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 47 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 48 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 49 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 50 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 52 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Polishes by Category: Value 2010-2015
Table 55 Sales of Polishes by Category: % Value Growth 2010-2015
Table 56 NBO Company Shares of Polishes: % Value 2011-2015
Table 57 LBN Brand Shares of Polishes: % Value 2012-2015
Table 58 Forecast Sales of Polishes by Category: Value 2015-2020
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Surface Care by Category: Value 2010-2015
Table 61 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 64 NBO Company Shares of Surface Care: % Value 2011-2015
Table 65 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 68 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Toilet Care by Category: Value 2010-2015
Table 71 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 72 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 73 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 74 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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