Home Care in Vietnam

 Published On: Jul, 2014 |    No of Pages: 73 |  Published By: Euromonitor | Format: PDF

In 2013, the Vietnam economy continued to show a few signs of recovery yet still at a relatively slow pace. GDP was improved against 2012. However, the figure still did not meet the GDP target set by the government for the period 2011-2015. During the review period, consumer goods prices skyrocketed as a result of various inflation phases while average income increased insignificantly. The situation forced many consumers from low- to middle-income groups to cut costs on unnecessary products,...

Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage:

Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Sluggish Economy Results in Declining Sales Rates in 2013
H5n1 and Hand, Foot and Mouth Contamination Increases Sales of Sterilising Products
Most Home Care Categories Are Dominated by International Manufacturers
Independent Small Grocers Is the Most Popular Distribution Channel
A Positive Outlook for Home Care Products
Key Trends and Developments
Economy Affects Home Care Consumption Negatively
Consumers Support Local and Private Label Home Care Products
Increasing Hygiene-awareness Boosts Sales of Sterilising Products
Bio-products Start To Penetrate the Vietnam Market
Market Indicators
Table 1 Households 2008-2013
Market Data
Table 2 Sales of Home Care by Category: Value 2008-2013
Table 3 Sales of Home Care by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Home Care: % Value 2009-2013
Table 5 LBN Brand Shares of Home Care: % Value 2010-2013
Table 6 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 7 Distribution of Home Care by Format: % Value 2008-2013
Table 8 Distribution of Home Care by Format and Category: % Value 2013
Table 9 Forecast Sales of Home Care by Category: Value 2013-2018
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Amg Vietnam Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 2 AMG Vietnam Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 AMG Vietnam Co Ltd: Competitive Position 2013
Daso Group in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 4 Daso Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Daso Group: Competitive Position 2013
My Hao Cosmetics Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 6 My Hao Cosmetics Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 My Hao Cosmetics Co Ltd: Competitive Position 2013
Rang Dong Spca Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 8 Rang Dong Spca Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Rang Dong Spca Co Ltd: Competitive Position 2013
Vico Ltd Co in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 10 Vico Ltd Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Vico Ltd Co: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2008-2013
Table 12 Sales of Air Care by Category: % Value Growth 2008-2013
Table 13 Sales of Air Care by Fragrance: Value Ranking 2008-2013
Table 14 NBO Company Shares of Air Care: % Value 2009-2013
Table 15 LBN Brand Shares of Air Care: % Value 2010-2013
Table 16 Forecast Sales of Air Care by Category: Value 2013-2018
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Bleach: Value 2008-2013
Table 19 Sales of Bleach: % Value Growth 2008-2013
Table 20 NBO Company Shares of Bleach: % Value 2009-2013
Table 21 LBN Brand Shares of Bleach: % Value 2010-2013
Table 22 Forecast Sales of Bleach: Value 2013-2018
Table 23 Forecast Sales of Bleach: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Dishwashers 2008-2013
Category Data
Table 25 Sales of Dishwashing by Category: Value 2008-2013
Table 26 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 27 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 28 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 29 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2008-2013
Table 32 Sales of Home Insecticides by Category: % Value Growth 2008-2013
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2013
Table 34 NBO Company Shares of Home Insecticides: % Value 2009-2013
Table 35 LBN Brand Shares of Home Insecticides: % Value 2010-2013
Table 36 Forecast Sales of Home Insecticides by Category: Value 2013-2018
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 38 Household Possession of Washing Machines 2008-2013
Category Data
Table 39 Sales of Laundry Care by Category: Value 2008-2013
Table 40 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 41 Sales of Laundry Aids by Category: Value 2008-2013
Table 42 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 43 Sales of Laundry Detergents by Category: Value 2008-2013
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 45 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
Table 46 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 47 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 48 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 49 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 50 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 52 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Polishes by Category: Value 2008-2013
Table 55 Sales of Polishes by Category: % Value Growth 2008-2013
Table 56 NBO Company Shares of Polishes: % Value 2009-2013
Table 57 LBN Brand Shares of Polishes: % Value 2010-2013
Table 58 Forecast Sales of Polishes by Category: Value 2013-2018
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Surface Care by Category: Value 2008-2013
Table 61 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 62 NBO Company Shares of Surface Care: % Value 2009-2013
Table 63 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 64 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of Toilet Care by Category: Value 2008-2013
Table 67 Sales of Toilet Care by Category: % Value Growth 2008-2013
Table 68 NBO Company Shares of Toilet Care: % Value 2009-2013
Table 69 LBN Brand Shares of Toilet Care: % Value 2010-2013
Table 70 Forecast Sales of Toilet Care by Category: Value 2013-2018
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2013-2018

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