Home and Garden in Poland

 Published On: May, 2017 |    No of Pages: 47 |  Published By: Euromonitor | Format: PDF
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Polish household budgets were positively impacted by the improved economical situation overall. Factors that contributed to the improved financial situation included a higher rate of employment and lower unemployment, raised minimum pay rate, as well as larger family budgets, sourced from a newly established family benefit program, 500+. Greater disposable income resulted in more spending on home furniture and other home and garden products.

Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN POLAND

Executive Summary
Steady Growth of Sales Across Home and Garden
Growing Demand for Houses Fuels Sales for Home and Garden
Large, Multi-brand Companies Lead Sales
Store-based Retailing Remains the Leading Distribution Channel
Sales Across Home and Garden Expected To Grow Further
Key Trends and Developments
Improved Economy and Social Programmes Impact Budgets
Non-grocery Specialists Outlets Lead Sales in Home and Garden
Changing Lifestyles Impact Purchasing Decisions in Poland
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2011-2016
Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Fabryka Farb I Lakierów Sniezka SA in Home and Garden (poland)
Strategic Direction
Key Facts
Summary 2 Fabryka Farb i Lakierów Sniezka SA: Key Facts
Summary 3 Fabryka Farb i Lakierów Sniezka SA: Operational Indicators
Competitive Positioning
Summary 4 Fabryka Farb i Lakierów Sniezka SA: Competitive Position 2016
Ikea Retail Sp Zoo in Home and Garden (poland)
Strategic Direction
Key Facts
Summary 5 Ikea Retail Sp zoo: Key Facts
Summary 6 Ikea Retail Sp zoo: Operational Indicators
Competitive Positioning
Summary 7 Ikea Retail Sp zoo: Competitive Position 2016
Jysk Holding A/S in Home and Garden (poland)
Strategic Direction
Key Facts
Summary 8 JYSK Sp zoo: Key Facts
Summary 9 JYSK Sp zoo: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 10 Summary JYSK Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 11 JYSK Sp zoo : Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2011-2016
Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Gardening: % Value 2012-2016
Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
Table 12 Distribution of Gardening by Format: % Value 2011-2016
Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2011-2016
Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2011-2016
Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2011-2016
Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
Table 32 Sales of Homewares by Material: % Value 2011-2016
Table 33 NBO Company Shares of Homewares: % Value 2012-2016
Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
Table 35 Distribution of Homewares by Format: % Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021

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