Henkel AG & Co KGaA in Home Care (Germany)

 Published On: Apr, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
In order to maintain and enhance its leading position in home care and Germany and its strong position at global level and reach overall ambitious growth goals, Henkel is set to invest further in the execution of its new 4-step program. While the growth potential of strong brands and product areas are set to be fully exploited in order to enable Henkel to outperform its competitors, the synergies derived from globalisation and the companyís strong focus on new regions with high potential for...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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Strategic Direction
Key Facts
Summary 1 Henkel AG & Co KGaA: Key Facts
Summary 2 Henkel AG & Co KGaA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Henkel AG & Co KGaA: Competitive Position 2014

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