Clorox Chile SA in Home Care (Chile)

 Published On: Mar, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Clorox Chile SAís main focus is aimed at keeping its undisputed 80% retail value share of bleach products in Chile, whilst maintaining an effort to expand into other categories, such as laundry aids and floor polish. The company brings in new products regularly into the Chilean market from other international markets where they are proven to work. Clorox also develops marketing campaigns every year associating its main brands with day-to-day cleaning and germ-free homes.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Company Background
Summary 2 Clorox Chile SA: Production Statistics 2013
Competitive Positioning
Summary 3 Clorox Chile SA: Competitive Position 2014

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