Clorox Chile SA in Home Care (Chile)

 Published On: Feb, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Clorox Chiles main focus is to maintain its dominant position within bleach, where it accounted for some 82% of value sales in 2016, whilst continuing to attempt to expand into other categories, such as surface care and floor polish. The company regularly introduces new products into the Chilean market from other international markets, where they have proven to be successful. In addition, Clorox also develops marketing campaigns every year, associating its main brands with day-to-day cleaning a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Competitive Positioning
Summary 2 Clorox Chile SA: Competitive Position 2016

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