Home Care in the Netherlands

 Published On: Apr, 2016 |    No of Pages: 71 |  Published By: Euromonitor | Format: PDF
After declining in 2013 and 2014, home care saw a slow recovery in current value terms in 2015. Current value growth in home care was negatively affected over the review period due to a decline in volume sales and the prevalence of discounting and promotional activities. Consumers were low in confidence and less willing to spend on anything beyond what they considered to be the bare necessities. In 2015, consumer confidence improved and sales of premium products and new products were on the...

Euromonitor International's Home Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME CARE IN THE NETHERLANDS
Executive Summary
Home Care Is Recovering in 2015
Laundry Detergents Shows Upward Movement
Private Label Gains Market Share
Channel Distribution Diversifies
Home Care Set To See Slow Growth
Key Trends and Developments
Environmental Considerations Remain Important
Private Label Shows Strong Growth
Erosion of the Middle of the Market
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
As Watson Health & Beauty Europe BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 2 AS Watson Health and Beauty Europe BV: Key Facts
Summary 3 AS Watson Health and Beauty Europe BV: Operational Indicators
Internet Strategy
Summary 4 AS Watson Health and Beauty Europe BV: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 5 AS Watson Health & Beauty Europe BV: Private Label Portfolio
Competitive Positioning
Summary 6 AS Watson Health & Beauty Europe BV: Competitive Position 2015
Bolton Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 7 Bolton Nederland BV: Key Facts
Competitive Positioning
Summary 8 Bolton Nederland BV: Competitive Position 2015
Procter & Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 9 Procter & Gamble Nederland BV: Key Facts
Summary 10 Procter & Gamble Nederland BV: Operational Indicators (global)
Competitive Positioning
Summary 11 Procter & Gamble Nederland BV: Competitive Position 2015
Reckitt Benckiser Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 12 Reckitt Benckiser Nederland BV: Key Facts
Summary 13 Reckitt Benckiser Nederland BV: Operational Indicators (global)
Competitive Positioning
Summary 14 Reckitt Benckiser Nederland BV: Competitive Position 2015
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 15 Unilever Nederland BV: Key Facts
Summary 16 Unilever NV: Operational Indicators (global)
Competitive Positioning
Summary 17 Unilever NV: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 15 NBO Company Shares of Air Care: % Value 2011-2015
Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach by Type: % Value 2010-2015
Table 20 Sales of Bleach: Value 2010-2015
Table 21 Sales of Bleach: % Value Growth 2010-2015
Table 22 NBO Company Shares of Bleach: % Value 2011-2015
Table 23 LBN Brand Shares of Bleach: % Value 2012-2015
Table 24 Forecast Sales of Bleach: Value 2015-2020
Table 25 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2010-2015
Category Data
Table 27 Sales of Dishwashing by Category: Value 2010-2015
Table 28 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 29 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 30 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 31 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2010-2015
Table 34 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 36 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 37 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 38 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2010-2015
Category Data
Table 41 Sales of Automatic Detergents by Type: % Value 2010-2015
Table 42 Sales of Laundry Care by Category: Value 2010-2015
Table 43 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 44 Sales of Laundry Aids by Category: Value 2010-2015
Table 45 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 46 Sales of Laundry Detergents by Category: Value 2010-2015
Table 47 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 48 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 49 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 50 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 51 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 52 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 53 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 54 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Polishes by Category: Value 2010-2015
Table 57 Sales of Polishes by Category: % Value Growth 2010-2015
Table 58 NBO Company Shares of Polishes: % Value 2011-2015
Table 59 LBN Brand Shares of Polishes: % Value 2012-2015
Table 60 Forecast Sales of Polishes by Category: Value 2015-2020
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Surface Care by Category: Value 2010-2015
Table 63 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 66 NBO Company Shares of Surface Care: % Value 2011-2015
Table 67 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 70 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Toilet Care by Category: Value 2010-2015
Table 73 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 74 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 75 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 76 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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