Leroy Merlin Italia Srl in Home and Garden (Italy)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF

Leroy Merlin is rated by consumers as one of the best places for DIY shopping in Italy, and the retailer has been working on spreading the DIY culture in the country. DIY training courses take place at a local level in stores. The training targets a wide customer base, from women to the younger generation, who wish to save money through carrying out DIY. At the end of 2014 the company announced the opening of a new distribution centre in Castel San Giovanni (Piacenza), which is expected to be...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Leroy Merlin Italia Srl: Key Facts
Summary 2 Leroy Merlin Italia Srl: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Leroy Merlin Italia Srl: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin Italia Srl: Competitive Position 2014

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