Leroy Merlin Italia Srl in Home and Garden (Italy)

 Published On: May, 2017 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Leroy Merlin has largely contributed to introducing the do-it-yourself culture to Italy. In addition to from offering a broad portfolio of DIY products, the retailer offers customer assistance in its stores and regular DIY training courses. Leroy Merlin has started and will continue to focus on multi-channel retailing, aiming to create a competitive advantage through a combination of offline and online retailing. The company will continue to focus on maintaining competitiveness through being hig...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Leroy Merlin Italia Srl: Key Facts
Summary 2 Leroy Merlin Srl: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Leroy Merlin Italia Srl: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin Italia Srl: Competitive Position 2016

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