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Hygiene Products Ltd aims to dominate hygiene products in Nigeria, starting
with bleach, by marketing a quality product that is affordable to the majority
of consumers. It would expand and maintain its sales share through aggressive
advertising and a visible presence at points of sale in all retail outlets.
Euromonitor International Local Company Profiles are a concise set of briefings
detailing the strategic direction taken by a company. Discover key contact
details, the company background and their competitive positioning through this
collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry
Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 Hygiene Products Ltd: Key Facts
Summary 2 Hygiene Products Ltd: Competitive Position 2015