Irex de Costa Rica SA in Home Care (Costa Rica)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The local competitor Irex de Costa Rica SA will remain as the main regional manufacturer within home care, enjoying high levels of brand awareness, due to its strong recognition among middle- and lower-income consumers. It will also maintain a strong emotional bond with locals, who often identify with Irex brands within a traditional family context. Besides the strong position it has developed in laundry care, Irex will invest further in expanding its penetration into additional categories,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Irex de Costa Rica SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Irex de Costa Rica SA: Competitive Position 2014

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