Punto Rojo SA in Home Care (Costa Rica)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
After being purchased by the international operator Colgate-Palmolive Co during 2013, Punto Rojo laundry care and dishwashing brands are expected to achieve a more regional presence. The company is set to achieve additional savings through economies of scale, while becoming more proactive in terms of product availability in the Central American region, improving its brand image though new packaging presentations and more competitive unit prices. Besides home care, the local manufacturer is also...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Punto Rojo SA: Key Facts
Company Backgroun
Competitive Positioning
Summary 2 Punto Rojo SA: Competitive Position 2014

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