Reckitt Benckiser Portugal Lda in Home Care (Portugal)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Reckitt Benckiser is expected to follow the same business strategy that it developed in the past, focusing on its core products such as Calgonit, Xau, Vanish and Air Wick. In order to continue growing, the company will need to concentrate its efforts on more dynamic than categories such as concentrated detergents. Innovation is being sustained by advertising and promotional activity and this is set to remain the core of the competitive strategies for the company’s most important brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser de Portugal Lda: Key Facts
Summary 2 Reckitt Benckiser de Portugal Lda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Reckitt Benckiser Portugal Lda: Competitive Position 2014

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