Henkel Pakvash PJSC in Home Care (Iran)

 Published On: Mar, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

Behdad Hygienic Products Co aims to become the leader in laundry detergents in Iran using the strong image of its Tage brand. The company also has plans to strengthen its position as one of the largest manufacturers of soaps and detergents in the country. Continuous improvement in production quality, rapid expansion of its distribution network and wide advertising campaigns via media such as national TV and billboards can be regarded as the main tools for reaching this goal.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Behdad Hygienic Products Co: Key Facts
Competitive Positioning
Summary 2 Behdad Hygienic Products Co: Competitive Position 2015

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