Procter & Gamble Nederland BV in Home Care (Netherlands)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The main strategy of Procter & Gamble is to invest heavily in research and development as well as marketing and promotion. The company is acutely aware that it is operating in a very mature consumer goods industry in home care in the Netherlands. This means that it allocates most of its resources to it leading brands in the categories which offer the maximum growth potential. The wide range of technologically-advanced products the company offers remain the key to its overall strategy in home...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Nederland BV: Key Facts
Company Background
Competitive Positioning
Summary 2 Procter & Gamble Nederland BV: Competitive Position 2014

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