Unilever Turk San ve Tic AS in Home Care (Turkey)

 Published On: Mar, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
The company follows a strategy designed to maintain its leading position in home care category through heavy marketing activities and new product developments. To this end, Unilever recently launched a new type of bleach under its Domestos brand named Domestos 7’li Puskurtme Sistemi, a new in-cistern device, also under the Domestos brand, and Cif Power Naturals, a surface care product which contains 90% natural ingredients.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Unilever Türk San ve Tic AS: Key Facts
Summary 2 Unilever Türk San ve Tic AS: Operational Indicators
Company Background
Summary 3 Unilever Türk San ve Tic AS: Production Statistics 2013
Competitive Positioning
Summary 4 Unilever Türk San ve Tic AS: Competitive Position 2014

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