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Henkel-Alki is the leading company within home care, with it leading many
categories. This strong position is essentially due to its strong distribution
network and aggressive marketing strategy.
Euromonitor International Local Company Profiles are a concise set of briefings
detailing the strategic direction taken by a company. Discover key contact
details, the company background and their competitive positioning through this
collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry
Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.