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Launched in 2011, Masters Home Improvement remains in a developmental phase, with the company focusing on building a network of stores in key metropolitan areas where it currently does not have a significant presence such as New South Wales, Queensland and South Australia. In addition, the company is also looking to improve its product range and to continue to increase brand awareness by engaging in sponsorship for television reality series such as ‘House Rules’.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home and Garden market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess