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Lilly Drogerie is relying on store expansion to reach more customers. The retail company plans to open 10 new stores in 2015, all of them set to be located in large cities, in busy locations with high levels of consumer foot traffic. Lilly Drogerie is also expected to further expand its private label portfolio. The company has not expanded into any other countries apart from its home territory of Serbia and Bulgaria. The strategic reasons for sending company entering Bulgaria are its proximity...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.