Lilly Drogerie EOOD in Home Care (Bulgaria)

 Published On: Jun, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF

Lilly Drogerie is relying on store expansion to reach more customers. The retail company plans to open 10 new stores in 2015, all of them set to be located in large cities, in busy locations with high levels of consumer foot traffic. Lilly Drogerie is also expected to further expand its private label portfolio. The company has not expanded into any other countries apart from its home territory of Serbia and Bulgaria. The strategic reasons for sending company entering Bulgaria are its proximity...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Lilly Drogerie EOOD: Key Facts
Summary 2 Lilly Drogerie EOOD: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Lilly Drogerie EOOD: Private Label Portfolio
Competitive Positioning
Summary 4 Lilly Drogerie EOOD: Competitive Position 2014
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